Datsun: Challenging the status quo

Nissan, in its new campaign, urges consumers to bring change by asking for more features

The Indian car market continues to be driven by the proposition of high-fuel efficiency and low-cost maintenance with style and design adding to the value of the product. This is what explains the unchallenged domination of Maruti Suzuki in the market. Lower in the rung, there are a few players particularly in the high-end car segment which talk about design and safety.
 
In such a scenario, it is bold yet surprising to see a relatively smaller brand like Nissan challenging the hegemony of big players by making a clarion call for change. The Japanese company has launched a new