Parag Milk, Prabhat Dairy, Hatsun Agro: A growing tribe of private dairies

The private dairies are sharpening the gaze on the retail customer

As customers across the country shift from unpackaged to packaged dairy products, be it butter, yoghurt, ghee or, ice-creams and; consumption of value added dairy products such as cheese goes up in urban homes, private dairies are out to milk the phenomenon. From being vendors to big brands such as Amul, Mother Dairy, Nestle and others, more and more dairies are focusing on the business-to-consumer segment to improve margins and ride the rising consumer interest in branded dairy.

Luring companies in, is the promise of better margins. The business-to-consumer (B2C) segment accounts for far better margins (around 20-25 per cent)