Page 88 - News

Taj turns the clock back on its brand

Indian Hotels rolls back its multi-brand strategy to focus solely on luxury

Employee engagement unchanged in past 5 years: Joe Hart

Interview with Joe Hart, CEO, Dale Carnegie Training

Statspeak: Learning choices

69% of professionals believe that online learning is a more effective method than offline training

Digital transformation: Corporate culture is one of the biggest hurdles

Vantage point: Insights from cutting-edge research

India Cements is repositioning itself to meet new demands of industry

Market expansion, exports and specialty cements are at the heart of the company's repositioning

Brands on the firing line

What lies behind the concern among endorsers over brands they promote and how will it impact both?

Dhawan pips Kohli in share of BCCI's revenue from games

Cricketer Virat Kohli is currently the highest grosser in endorsement deals

Woodland expands its range to stay relevant

The outdoor footwear label is extending itself as a complete adventure and sports brand

Milking Heritage

Heritage Foods handles around 1.4 million litres of milk per day procured from 350,000 farmers

Honda powers up the brand list

It kick-starts rally with the Africa Twin motorcycle; three more launches slated for the year

Whose brand is it anyway

Endorsers and brands navigate the trouble spots in their relationship under the gaze of social media

We need to stop second-guessing our clients: Nishi Suri

Interview with Nishi Suri, chief operating officer, Cheil South West Asia

Statspeak: Raring to go

34% of Indian millennials are most likely to travel to Asia within the next 5 years

India Inc lags in adequate cyber incident response strategies

Vantage point: Insights from cutting-edge research

Upskill to beat IT gloom

Companies and employees must stress continuous skill upgrade to avoid redundancy, lay-off fears

Star India launches first ever regional language sports channel in Tamil

It is the latest in a series of initiatives by broadcasters to milk the growing regional pie

Data-rich hotels wow guests

Hoteliers are extensively leveraging data analytics and artificial intelligence to drive business

A driving force in focused marketing

With affordable technology, VR could transform influencer-led marketing

Snippets: Generational shift

More than 90 per cent of Generation Z say that a strong Wi-Fi signal is important to them

Lesson in acting from the stars

Tata Sky's new TV campaign rides on Amitabh Bachchan's comic talent