 "Nishi Suri, chief operating officer, Cheil South West Asia")
It’s imperative for global brands to have a single point of view. That’s where India as a market needs to be more open-minded, Nishi Suri tells Ritwik Sharma.
In what ways have your experiences in working with developing markets abroad helped you in developing brands in the Indian market, and vice-versa?
I’ve worked in Mumbai, Shanghai and Miami. I think there are more similarities than there are differences. You do have the obvious differences in terms of culture, which is always the biggest difference across markets. But from the point of view of market dynamics, there is a huge gap
