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Piramal Pharma forays into men's grooming market in India with launch of BOHEM

Piramal Pharma announced its foray into men's personal grooming category with the launch of BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma intends to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.

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First Published: Apr 10 2024 | 4:54 PM IST

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