Business Standard

The X-factor in X

As Elon Musk rebrands Twitter and replaces its iconic bird logo with an X, here's unravelling the enigma of the 24th letter of the English alphabet

Twitter, X
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Photo: Bloomberg

Kumar Abishek
When German physicist Wilhelm Conrad Röntgen discovered a baffling new form of electromagnetic radiation in 1895, he named it “X-Rays”, using the mathematical designation “X” for something unknown. Fast forward 128 years, the once-mysterious letter is now the symbol of “everything”, at least in the view of Elon Musk, who just days ago rebranded Twitter and replaced its iconic bird logo with an X, as part of his vision to turn the platform into an everything app. For millions of Twitter users, now X marks the spot.

The letter X, for centuries, has been one of the most enigmatic characters in
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First Published: Jul 28 2023 | 10:33 PM IST

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