Bulls eye!

Business Standard

A new corporate office building treats the sun with wary respect: light is welcome, but heat and glare are not. Rrishi Raote finds out how it&rsquo;s done.

Inside story

Tiger Woods can take a lesson or two from VVS Laxman on mental strength.

It's all in the mind

Delhi has the largest number of ruins in a single city, after Rome.

'Common' wealth

Teenagers have a very necessary need for privacy and separation.

The chrysalis years

With Andy Roddick falling to number 11, there is no one from the US in the list of the world&rsquo;s top 10 male tennis players for the first time since ATP rankings began 37 years ago. The muted reaction to this says that everyone thought it was going to happen sooner or later. The declining trend set in about eight years ago, around the time that Pete Sampras and Andre Agassi began to lose their edge players and Switzerland&rsquo;s Roger Federer began his rise to the top.

No longer the superpower

Fair and lovely, if the advertisements would have us believe, go together.

Mirror, mirror, on the wall?

The Russia China match ended with a 27-23 win for the PRC under a classic time control. This was an upset in terms of average ratings. But the Chinese were dominant and could have won by a higher margin. The Russians may regain some lost pride in the next set, of rapids.

CHESS #639

The other day I was fondly remembering how my mother cooked endless meals for us when we were kids in Switzerland. She also spent a lot of time driving us to the doctor, cleaning the house, and picking up all our sheddings and messings; and while I have no recollection of her being bad-tempered about this with us, I do remember her listening repeatedly to a Bruce Springsteen song about getting shot at point blank range. I figure now that she must have been recalibrating the meaning of moving from the third world to the first-world nation.

Home alone

    CW Post founded the Postum Cereal company. The Post brand.

Answers to last week&#39s quiz (#161)

    This brand was launched on August 15 and has been associated with cricket and Bollywood stars like Shah Rukh Khan, Aishwarya Rai, Sachin Tendulkar, Saif Ali Khan, Amitabh Bachchan and Virender Sehwag. Name it.

The Strategist Quiz (#162)

Dry cell batteries are of three types &mdash; zinc, alkaline and rechargeable.

KIT: The Indian dry cell market

BEHIND THE SCENES AT THE WTO
Authors: Fatoumata Jawara and Aileen Kwa
Publisher: Zed Books 
Price: Rs 450
ISBN: 1842773119.
THE CASE OF THE BONSAI MANAGER
Author: R Gopalkrishnan 
Publisher: Penguin Portfilio
Price: Rs 450
ISBN: 9780670081318.
THE DIFFICULTY OF BEING GOOD
Author: Gurcharan Das
Publisher: Penguin Books India 
Price: Rs 699
ISBN: 9780670083497.
TATA: THE EVOLUTION OF A CORPORATE BRAND
Author: Morgen Witzel
Publisher: Penguin Books India 
Price: Rs 599
ISBN: 9780670084067.
THE CHECKLIST MANIFESTO 
Author: Atul Gawande
Publisher: Viking 
Price: Rs 399
ISBN: 9780670084401.
THE FACEBOOK EFFECT
Author: David Kirkpatrick
Publisher: Random House 
Price: Rs 599
ISBN: 9780753522745.
THE ART OF CHOOSING
Author: Sheena Iyengar
Publisher: Little Brown 
Price: Rs 499
ISBN: 9781408702949.
MARKETING 3.0
Author: Philip Kotler 
Publisher: Wiley India
Price: Rs 495
ISBN: 9788126526192.
THE NEW RULES OF MARKETING AND PR
Author: David Meerman

The top 10 business bestsellers

New products haven&rsquo;t tasted much success.

Marico's strike rate falters

In-product placements and co-branding in films or television serials have just entered a new pitch, with animation films joining the game.

Animation films join the co-branding rush

In an ironic move, Kellogg &mdash; the $13-billion cereal maker &mdash; has stepped into the hot breakfast segment with its Heart To Heart Oats. With a portfolio of cornflakes and its many variants, Kellogg has been known the world over for its cold breakfasts &mdash; a recipe for disaster in India. Indians, with their proclivity for piping hot breakfast, found that cornflakes turn soggy the moment warm milk was added. Kellogg had entered India in 1994 with the promise of changing the breakfast habits of Indians.

Kellogg: Kellogg's hot breakfast

PepsiCo has launched Pepsi Max, its zero-calorie, no-sugar cola, in India. The brand was first introduced in the UK and Italy in 1993 and has since been rolled out in over 40 countries. Globally, it competes with Coke Zero, Coca-Cola&rsquo;s no-sugar variant, which is five time the size of Pepsi Max. Coke Zero is yet to enter India but that shouldn&rsquo;t take long, thanks to Pepsi Max&rsquo;s arrival. Why a zero-calorie variant when PepsiCo already has Diet Pepsi, and why now? After all, the diet cola category in India is merely one per cent of the total sparkling beverages sales of 650 million cases a year.

PepsiCo: Can Pepsi Max its fizz?

Children are increasingly influencing their parent&rsquo;s buying decisions.

When kids shop

From &lsquo;FarmVille&rsquo; to &lsquo;Mumbai Underworld&rsquo;, game developers see social networks as the way to drive games in India...

Growing games socially

Noise-isolating earphones are something that we just had to try on. And believe us, it only takes a few seconds of listening to these &mdash; the very best in class audio-phones &mdash; to dump all fears of any discomfort of having a pair of earphones inside your ears. The biggest reason? These earphones also jam out external noise to deliver a distinctly better sound.

Plug in to keep the noise out

Microsoft failed to create a buzz around the tablet PC. Apple, with the iPad, has resurrected this form factor. And around 10 million users are expected to buy tablet PCs this year.

The return of tablet PC

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