KIT: The Indian dry cell market

Strategic tools for the practising manager

Dry cell batteries are of three types — zinc, alkaline and rechargeable.

Market trends suggest that the Indian consumer is moving straight from zinc to rechargeable cells — skipping the stage of alkaline cells.

Eveready Industries, Nippo Batteries, Panasonic India and Geep Batteries are some of the major dry cell battery players in India.

Eveready is the largest player in batteries with a market share of over 50 per cent.