    Which company or brand publishes a bi-annual magazine titled Innovation? This company is looked upon as one of the most innovative in its business.

Answers to last week's quiz (#121)

Business Standard

Pepsi still has superstars from cricket and filmdom on its rolls, but it is no more banking on them alone to make its voice heard in Youngistaan &mdash; the world of its target audience. It is going all the way to reach its young audience in their preferred haunts, be it in cyberspace or real life. Its &lsquo;MyCan, MyWay&rsquo; campaign was kick-started by a commercial featuring Indian cricketers and a group of boys, reminiscent of today&rsquo;s teens with attitude, in Kerala. Since then it has spread out through non-mass media such as the Internet and radio, asking the youth &lsquo;What&rsquo;s Your Way&rsquo;. The whackiest answer to a dicey dilemma would earn the user a whole lot of goodies from Pepsi.

PepsiCo India: Youngistaan in cyberspace

Kolkata-based Emami, the Rs 2,200-crore fast moving consumer goods major, is on the lookout for local homeopathy companies, even sick units will do. Emami had acquired Kolkata-based M Bhattacharyya &amp; Co, one of the country&rsquo;s earliest homeopathy companies, three years ago.

Emami: Betting on homeopathy

&nbsp;

    Whose product launches have had the code names Cupcake, Donut and &Eacute;clair?&nbsp;
    &nbsp;
    Name the oldest legal journal published in India?&nbsp;
    &nbsp;
    In which country is Tata Motors launching its Indica electric car before rolling it out in India in 2010?&nbsp;
    &nbsp;
    What is the name given to a corporate structure in which a number of organisations link together, usually by taking small stakes in each other to have close business

The Strategist Quiz (#122)

BUSINESS OBJECTS XI: THE COMPLETE REFERENCE
Author: Cindi Howson
Publisher: McGraw-Hill Osborne Media
Price: Rs 3,996
ISBN: 0072262656.
CONCEPT OF THE CORPORATION
Author: Peter F Drucker
Publisher: Transaction Pub
Price: Rs 1,397
ISBN: 1560006250.
GROWING GREAT EMPLOYEES
Author: Erica Anderson
Publisher: Penguin
Price: Rs 796
ISBN: 1591841909.
GUERRILLA MARKETING FOR THE NEW MILLENNIUM
Author: Jay Conrad Levinson
Publisher: Lightning Source
Price: Rs 746
ISBN: 1933596074.
BUSINESS STRIPPED BARE
Author: Richard Branson
Publisher: Virgin Books
Price: Rs 449
ISBN: 9780753515020.
BILLION DOLLAR LESSONS
Authors: Paul B Carroll and Chunka Mui
Publisher: Penguin
Price: Rs 495
ISBN: 9781591842194.
THE PARTNERSHIP: THE MAKING OF GOLDMAN
Author: Charles D Ellis
Publisher: Allen Lane
Price: Rs 995
ISBN: 9781846141027.
HOW TOYOTA BECAME #1
Author: David Magee
Publisher: Penguin
Price: Rs 499
ISBN: 9781591842293.
THE RURAL MARKETING BOOK
Authors: Pradeep

The top 10 business bestsellers

The handicraft industry the world over is estimated at $100 billion. India contributes around 1 per cent to it.

KIT: The Indian handicraft industry

The heritage brand&rsquo;s journey from Bond Street to Sarjapur Road will give a facelift to Wipro&rsquo;s fast moving consumer goods portfolio.

Yardley gives Wipro the premium edge

At a time when companies are testing boundaries to promote their brands with complex statements amid fleeting loyalty of consumers, Stanley Moss, brand guru and CEO &amp; General Secretary of Sweden-based The Medinge Group, tells Chitra Unnithan that brands are best promoted by seeking consumer&rsquo;s permission to communicate, and leave the decision-making to them. He was in India on an invitation from a business school in Ahmedabad.

'Simplicity is the key to get noticed'

Twenty years ago, at sixth place in the batting order, the 16-year-old Sachin Ramesh Tendulkar walked across the National Stadium in Karachi and straight into every Indian&rsquo;s heart and history.

Sach is life

It is a quirk of behaviour that, while we all know that wine goes best when consumed with food, experts would be horrified if one suggested having anything to eat when tasting wines. So, most wine tasting exercises are conducted with only crackers and water to refresh the palate.

Doing the desi hic

Add a little colour to your living spaces with fresh orchids ordered from around the world.

Love, orchids

A t a time when investment books were not easily available in India, Hiren Gada recalls photocopying a borrowed copy of One Up On Wall Street by Peter Lynch (Rs 750) for himself. &ldquo;Later on, I bought my own copy. This became my foundation in investments and equities,&rdquo; he shares while adding that The Magic of Thinking BIG by David Schwartz (Rs 300) is another one of his favourite possessions. &ldquo;I have a strong emotional connect with both these books,&rdquo; says Gada.

Simple joys

E-nter the dragon

For some strange reason, people think I wield enough influence to get them out-of-turn allotments of cars. This being an occupational hazard, I have gained enough experience to write a book titled How Not To Jump The Queue And Still Make People Happy. Once I am sure that the buyer is genuinely ready to plonk cash on a car, I request him to book it at a dealership and come back to me with the reference number.

Jump the queue

Fifty years ago, opponents used to complain that the young Mikhail Tal&rsquo;s &ldquo;hypnotic&rdquo; gaze added to the psychological pressure caused by his dynamite sacrifices. Hungarian-US GM Pal Benko took to wearing wraparounds when playing Tal. Tal was amused but the shades prompted complaints from others, who were distracted.

CHESS 613

I want a hatchback that is better than the Wagon R that I have been driving. It&rsquo;s done close to 65,000 km over the last five years and am very happy with the experience. I am interested only in Maruti Suzuki products.

MS Perfect

Shakespeare&rsquo;s Macbeth has endured the test of time not only because it is a cautionary tale about when to ignore your spouse, but also because of its poignant lessons in the importance of sleep.

The bane of the thane

Radhakrishnan, you imagine, would make a jolly Santa, all twinkle-eyed ho-ho-ho and a girth to match, his beard in full flow, if a little short on elves to manage the posting and packing since he&rsquo;s been working on his current exhibition for some years now.

A god of many beings

Fashion designer Rajesh Pratap Singh does a bit of backward integration to weave his own fabrics.

Fashion forward

Steel baron Lakshmi Mittal&rsquo;s daughter-in-law Megha Mittal buying the luxury label Escada made front-page news. Mittal was quoted as saying that under her stewardship the brief for the label would be to make it more affordable and accessible. Before the recession took the wind out of the sails of the luxury business, &ldquo;affordable luxury&rdquo; was the buzzword. Many prominent luxury goods companies shifted production out of Europe to China to produce quickly, cheaply, and in vast quantities to feed the buying frenzy in this segment. But once the recession took hold, and the numbers of these companies started getting impacted, there was, predictably, a lot of soul-searching about which way the luxury business should go.

Selective fashion, please

Siddhartha Tawadey&rsquo;s images are full of movement and emotion.

Indelible compositions

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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