    This bitter-flavoured carbonated drink is consumed as a non-alcoholic aperitif in Italy. It is named after an area in Los Angeles and gets its bitterness from quinine. Identify the brand and its manufacturer.

Answers to last week&#39s quiz (#071)

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PRINCIPLES OF MACROECONOMICS
AUTHOR: N Gregory Mankiw
Publisher: South-Western College Publishing
Price: Rs 1,625
ISBN: 0324376537.
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Publisher: Pan
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The top 10 business bestsellers

Aditi Phadnis engages author Basharat Peer in a conversation about his book on Kashmir and on, well, Kashmir.

Here&#39;s a call for paradise

When Relationship was first published in 1994, it was received with varying degrees of shock and appreciation.

Diary dates

Sudhir Diwan&rsquo;s home boasts of ornate furniture, Mughal-inspired motifs and exquisite inlay work.

The regal look comes home

Rajendar Tiku engages with art at different levels in his sculptures.

Hope in mixed media

For lovers of art Madrid is a place of pilgrimage. Its museums harbour collections of Western art unequalled in Europe.

Indian art in Madrid

Our list of five machines to bring out the good times during the bad.

Driving the blues away

I am in the market for an up-to-date car that is very safe for Indian conditions. It doesn&rsquo;t matter if it&rsquo;s diesel or petrol, nor does the price tag.

Money no bar

Even in the face of high fuel costs and the threat of piracy in the Gulf of Aden, Anand Sankar finds the traditional shipping industry in Gujarat buzzing with life.

On a slow boat to Somalia

I t&rsquo;s a truism that every wine maker thinks that his (or her) wine has some special features that sets their wines apart from all others, and anyone who thinks otherwise is a cretin &mdash; or,

Faces behind wines

Priyanka Joshi goes shopping for electronic bargains at a time when less is more.

Great deals in a Bear hugged market

Riyhad Kundanmal has several indulgences and these include pampering his eight-month old baby, Nikolai, his business (selling yachts) and collecting mountain bikes.

Boats, brands, bling

The Dresden was underway Thursday evening. Kramnik is surprisingly enough, playing. The Russians want &quot;their&quot; gold medal back after two cycles of missing out.

CHESS #111308

A few days ago I went to the opening of a photography exhibition at the Religare Arts Initiative gallery, which itself opened some weeks ago.

Photo finished

India&rsquo;s most-loved, most-hated artist-in-exile shares a few candid moments with Kishore Singh.

Come back Husain sa'ab, all is forgiven!

As far as Bond goes, Daniel Craig is surely an unsatisfactory one.

Name&#39;s Bond: The real Bond

Nehru&rsquo;s birth anniversary brings to light an old biography, which is perhaps the best-written work on him, Ramachandra Guha tells Rrishi Raote.

Bringing Nehru down to earth

    A former Indian army captain helped set up the All India Handloom Board in 1954 and was instrumental in instituting the Apparel Exports Promotion Council in India. In the 1960s, he became a successful exporter of the popular Bleeding Madras fabric to the US. Today, he features in his company&rsquo;s ads. Name him.

The Strategist Quiz (#073)

&nbsp;

    Which famous business journal was launched in February 1930, four months after the Wall Street crash of 1929?
    Fortune by Henry R Luce&nbsp;
    &nbsp;
    Which marketing guru said: &ldquo;Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home&rdquo;?&nbsp;
    Sergio Zyman, author and Coke&rsquo;s former marketing chief&nbsp;
    &nbsp;
    The founder of this company worked with her chemist uncle and formulated face

Answers to last week&#39s quiz (#072)

In the current environment, costs are rising as price sensitivity increases. Six tactics can help companies get pricing right.

Pricing in an inflationary downturn

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Answers to last week's quiz (#071)