    The name for this start-up brand was taken from a character in the song-poem composed by Roscoe Mitchell, an African American composer and Jazz instrumentalist. It was founded by 3 musicians from California, who sold freshly squeezed juice from the back of an old Volkswagen van. It was NASDAQ Company till it was bought by a global MNC. Name the founders, the brand and its current owner.

Answers to last week's quiz (#283)

Business Standard

Cartoons are not only preferred by kids but are also popular with parents. In fact, 25% parents list cartoons as their favourite programme.

Trends in Indian parenting

Even until a few years ago corporate training programmes in India stood for elaborate off-site jamborees held typically in an &lsquo;easy&rsquo; year when the front-line managers were well on their way to meeting &mdash; or better still, exceeding &mdash; their agreed-upon annual targets. Many multinational companies and a handful of large local ones would ferry their employees to exotic locations, check them into swanky hotels to sit through fancy programmes designed specifically for those occasions. Once the employees were back in their offices and at their work stations the most interesting things wound up lost or forgotten&mdash;it was business as usual.

Measuring training effectiveness

Is it possible to put a number to the reputation of an online business? Experts are unanimous on how reputation has evolved as a form of value, and various mechanisms exist to score people and institutions on it. Imagine if a business could arrive at a number to determine how much to discount a product for a particular customer or, better yet, increase the price for those unlikely to enhance its appeal to others? While this seems achievable, the process is full of hurdles.

Quirky quantification

The competitive pressure and regulatory requirements that compel global companies to think and act more sustainably are increasing every year.

Towards sustainable growth

Direct selling companies like Eureka Forbes and Tupperware have put their products online.

Has e-commerce queered the pitch for direct selling?

The past three decades saw companies in developed economies make huge strides improving the productivity and organizational performance of an array of jobs. Aided by advances in technology and digital communications, companies automated, reengineered, and outsourced numerous tasks that had once required full-time, on-site employees.

Managing scarce talent

Groupon is the global leader in its segment.

Deals are just one part of our business: Ankur Warikoo

The campaign is &lsquo;Surf Excel hai na&rsquo;. However, neither did I write &lsquo;Surf Excel hai na&rsquo;, nor did I work on the campaign that launched the line. I merely ran a lap as part of the relay. All I can claim credit for is that I did not drop the baton and that I handed it over to the next runner well ahead of the formidable competition.

My Best Campaign: Ramakrishna Desiraju

The top 10 business bestsellers

Intercontinental Hotel Group has &ldquo;refreshed&rdquo; two of its brands Holiday Inn and Holiday Inn Express. &lsquo;Refresh&rsquo; is a global rebranding exercise that the group has undertaken to keep up with the changing market and consumer needs, on a global scale.

Intercontinental 'refreshes' two brands for consistency

It is a move that has the potential to change the fortunes of electronics giant Samsung in the compact camera market. The Korean chaebol has traditionally been a laggard in this segment dominated by Japanese companies such as Sony, Nikon and Canon. But the launch of an Android-based camera under the Galaxy brandname could mark the turning point for Samsung.

Will Samsung's gamble click?

Range Rover Evoque has become the largest selling product of Tata Motors&rsquo; British subsidiary Jaguar Land Rover (JLR), after it raced past the 100,000 sales-mark in September this year &ndash; exactly a year after its launch. About 80 per cent of this was sold to first time buyers of a Range Rover &ndash; the luxury utility vehicle.

JLR's global sales leader lags behind in India

I have been using a Maruti Suzuki Alto for the last six years and travel an average of 300 km per month. For my limited usage, I believe a petrol hatchback ought to be enough. However, I need the car to have decent space at the rear, decent leg room, ample boot space and great ground clearance as well. After evaluating the Hyundai i20, Maruti Suzuki Swift, Volkswagen Polo, Tata Indica Vista and Toyota Etios Liva, I finally have decided on the Fiat Punto. I have heard that the Punto will get a makeover next year.

Hot hatch

In the wake of the terrible shooting at an elementary school in Connecticut in the US, national attention has turned again to the complex links between violence, mental illness and gun control. The gunman, Adam Lanza, 20, has been described as a loner who was intelligent and socially awkward. And while no official diagnosis has been made public, armchair diagnosticians have been quick to assert that keeping guns from getting into the hands of people with mental illness would help solve the problem of gun homicides.

An easy target

Last week saw &ldquo;exhibition events&rdquo;, at the World Mindgames at Beijing. There was also the annual veteran GMs versus young women event, the &ldquo;Snowdrops Vs old hands&rdquo; at Podebrady. Levon Aronyan won the Beijing blindfold with 5.5 point from 7 games in a Swiss ahead of Nakamura, Kamsky, Mamedaroyov, Leko, Morozevich, Giri, Ding, Wang Hao, Ivanchuk, etc.

Chess (#1024)

Protests, however odious, are at least legitimate, but this week when vandals desecrated installations by two artists at the ongoing Kochi-Muziris Biennale, they over-stepped the limits of dissent. Paint was poured on South African artist Clifford Charles&rsquo; installation, while Australian artist Daniell Connell&rsquo;s portrait of tea vendor Achu was defaced.

Teething troubles?

Since their publication in 1971 the Pentagon Papers have been examined seemingly from every possible historical, political, legal and ethical angle.

Paper trail in history

Photos of the refreshed E-Class were leaked a while ago, but now, Mercedes has unveiled the official photos of the mid-sized luxury car. As far as facelifts go, this is a pretty significant one.

Classic!

Your favourite tipple may help you unwind and put you in a festive mood, but not without adding to your waistline. Most hard alcoholic beverages are high on calories. What&rsquo;s worse is that these are empty calories, which means they contain no nutrition.

What's in your drink?

The Weekend team goes hunting for the best plum cakes this Christmas.

Plum Parade

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 1245 - Supplements