The industry is segmented into sectors namely, milk and allied products (dairy), meat and poultry, seafood, bakery and confectionery, fruit and vegetables, grain, pulses and oilseeds (staple) products, alcoholic and non-alcoholic products (beverages), and packaged foods. The classification is not distinct as many processed products overlap different segments.

KIT: Food Processing Industry in India

Business Standard

    This 40-year-old industry based in a town, which is believed to have got its name from Ravana&rsquo;s father-in-law, has grown tremendously in the last seven to eight years.

The Strategist Quiz (#229)

The top 10 business bestsellers

    Where does a customer earn the title &lsquo;mayor&rsquo;? The term identifies the person that has visited a location most number of times and is the most loyal customer a brand can have.

Answers to last week&#39;s quiz (#228)

Most automobile firms are taking a leaf out of the marketing manual of FMCG companies.

Sub-brands take centrestage

Safe. Backed by research. Depends on decisions by committee. Frequently changes identity. Looks good but lacks larger purpose.

The value of values

Its first sub-brand, Mia, faces tough competition in the crowded domestic jewellery market.

Tanishq showcases sibling

&ldquo;It was an SMS alert announcing the deal of the day that prompted me to purchase a vacation package at a group buying website,&rdquo; says Ganesh Jayaraman, a sales manager at a Mumbai-based company. With a six-month validity of his four days &amp; three nights travel coupon for Goa, Jayaraman will begin planning his vacation soon.

Save on travel via group deals

Shruti Marathe, an MBA from Symbiosis College, created her business networking profile on LinkedIn two months after she completed her course. &ldquo;I wrote about my college projects in details and even had work recommendations posted by seniors, who guided me during my internship,&rdquo; she recalls. Within a few days, Marathe got a call from a company, National Instruments, to come for an interview. &ldquo;Soon, I had two offer letters in my hand,&rdquo; recalls Marathe, now working as a sales executive with the Star group.

Keep that social network profile updated

A communication system for people with speech disabilities, using a digital camera to scan vision-threatening symptoms, and a system that sends a mobile alert to users on a gas leakage are some technology innovations that the Massachusetts Institute of Technology (MIT) has shortlisted from India.

Next gen innovation: Adapting technology for human need

The season of sporting events, kicked off by the FIFA World Cup last year, and continuing with the ICC World Cup and Indian Premier League (IPL), has brought a spring in the steps of fans and brands alike. While one of the sportswear companies named the season its &lsquo;champagne year&rsquo; because of its marketing scope, stakeholders in India&rsquo;s home entertainment have found it the right time to go to town with &ldquo;high definition&rdquo; (HD).

Future ready

With a century of experience in travel luggage, Samsonite has traditionally worn the badge of functionality and durability. Today, as the purpose of luggage extends beyond function into status, Samsonite is looking to be a premium travel solutions company with a tilt towards youth and fashion. Samsonite&rsquo;s new RED collection is a move in that direction.

Q&A: Ramesh Tainwala, Samsonite Asia Pacific & Middle East

As the heat beats down, beverage makers are ready to slug it out once again. Carbonated drinks may rule the market, but the health-conscious consumer is increasingly turning on to juices and juice-based drinks. PepsiCo wouldn&rsquo;t like to miss out on this opportunity. Early on this season, it has been pitching hard for its mango-pulp drink Slice. An advertising campaign featuring actress Katrina Kaif &mdash; called Aamsutra &mdash; is running in burst mode on almost every eyeball-drawing television channel. PepsiCo is certainly hoping to snatch a bigger share this year for Slice from Parle Agro&rsquo;s Frooti, the market leader and Coca-Cola&rsquo;s Maaza.

Summer of content

To put a fresh dose of energy into Sprite, Coca-Cola India has unveiled a campaign around the theme &lsquo;University of Freshology&rsquo; for its lemon-lime brand. This is a shift from the brand&rsquo;s traditional positioning which pitched it as the &ldquo;real thirst quencher&rdquo;, with promises such as &ldquo;Sprite Bujhaye Only Pyaas, Baki Sab Bakwaas&rdquo; and &ldquo;Seedhi Baat, No Bakwaas, Clear Hai?&rdquo;.

Coca-Cola: A dose of freshness

THE HABIT OF WINNING
Author: Prakash Iyer&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 299&nbsp;
ISBN: 9780143068280.
SURVIVING THE STORM
Author: Dhiraj Nayyar&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 499&nbsp;
ISBN: 9780670085255.
FREEFALL
Author: Joseph Stiglitz&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 399&nbsp;
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OPEN SOURCE LEADER
Author: Sangeeth Varghese&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 499&nbsp;
ISBN: 9780670083268.
CONNECT THE DOTS
Author: Rashmi Bansal&nbsp;
Publisher: Eklavya Education Foundation&nbsp;
Price: Rs 150&nbsp;
ISBN: 9788190453028.
THE MAN WHO SOLD AMERICA
Authors: Jeffrey L Cruikshank and Arthur W Schultz&nbsp;
Publisher: Harvard Business Press&nbsp;
Price: Rs 995&nbsp;
ISBN: 9781591393085.
GEEK NATION
Author: Angela Saini&nbsp;
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MANAGERS WHO MAKE A DIFFERENCE
Author: T V Rao&nbsp;
Publisher:

The children&rsquo;s wear market in India is estimated at Rs 33,200 crore in 2010. Children&rsquo;s apparel make for 70 per cent of the market, and the balance 30 per cent is school uniforms.

KIT: The children's wear market in India

    This commodity was discovered by the time of the Guptas, around 5th century AD. Buddhist Monks carried it to the Far East and Arab entrepreneurs took it to west Asia and Europe. India is its second-largest producer and consumer in the world. Name it.

The Strategist Quiz (#193)

    Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours.

Answers to last week&#39s quiz (#192)

The Four Seasons Mumbai, with its grand edifice in Worli, opened its doors probably in the worst possible period.

Four Seasons checks in

Ed Davis wanted to have a word with his customers.

Online video as marketing tool

For most companies, marketing spend is one of the largest cost items on the financial statement. Yet the level of discipline placed upon that marketing spend is too often appalling. Habitual behavior over the years has resulted in marketing not being managed like the rest of the business.

Automated marketing: The future

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 1332 - Supplements

KIT: Food Processing Industry in India

The Strategist Quiz (#229)

The top 10 business bestsellers

Answers to last week's quiz (#228)

Sub-brands take centrestage

The value of values

Tanishq showcases sibling

Save on travel via group deals

Keep that social network profile updated

Next gen innovation: Adapting technology for human need

Future ready

Q&A: Ramesh Tainwala, Samsonite Asia Pacific & Middle East

Summer of content

Coca-Cola: A dose of freshness

The top 10 business bestsellers

KIT: The children's wear market in India

The Strategist Quiz (#193)

Answers to last week's quiz (#192)

Four Seasons checks in

Online video as marketing tool