Come April 15, British luxury sports car manufacturer Aston Martin, more famous for its association with James Bond movies, is all set to burn rubber in India.

Aston vs Ferrari, now in India

Business Standard

Earlier this month, Fastrack from the Titan stable won the &ldquo;Most Popular Youth Brand &ndash; Eyewear&rdquo; award, competing with brands such as Tommy Hilfiger and Calvin Klein.

Fastrack plays the price game

Managing subordinates is an extremely challenging task. To thrive as a boss and make subordinates deliver the desired results, you must invest in persuasive strategies. The following book extract from &ldquo;The Persuasive Manager: Communication Strategies for 21st Century Managers&rdquo; by M M Monippally assesses the strengths of a boss that can be used persuasively to make subordinates work in a desirable manner.

The persuasive boss

Consider this. The anti-ageing skincare category grew five times between 2007 and 2008. It&rsquo;s today the fastest-growing segment in the skincare market. Olay, Procter &amp; Gamble&rsquo;s premium anti-ageing skincare brand, captured 20 per cent of the market within a year of its launch in 2007 and today dominates it with 37 per cent share.

The future of FMCG

Emami is extending the Boroplus brand with new skincare products targeted at the mass consumer who is fast upgrading.

Boro plus more

L&rsquo;Oreal is all set to expand its portfolio in India by rolling out Kiehl&rsquo;s, a 159-year-old brand. Kiehl&rsquo;s has been a part of L&rsquo;Oreal since 2000 and is present in 39 countries worldwide.

L&#39;Oreal: High-end skin care

Maruti Suzuki India has launched its latest campaign, Come Alive, to create a buzz in the A2 segment for its tall-boy hatchback, the Zen Estilo. This is the third campaign since the car was launched in 2006. It is aimed at enhancing the brand positioning, &lsquo;Take a fresh view of life&rsquo;. For the record, the Zen Estilo is the fastest-growing model in Maruti Suzuki&rsquo;s portfolio.

Maruti Suzuki: Fresh take

CONNECT THE DOTS 
Author: Rashmi Bansal 
Publisher: Eklavya Education Foundation
Price: Rs 150
ISBN: 9788190453028
THE BIG SHORT
Author: Michael Lewis
Publisher: Penguin
Price: Rs 599
ISBN: 9781846142574
REACH FOR THE SKIES
Author: Richard Branson 
Publisher: Random House
Price: Rs 599
ISBN: 9781846142574
THE LEADERSHIP CHALLENGE
Authors: Jim Kouzes and Barry Posner
Publisher: Wiley
Price: Rs 379
ISBN: 9788126506491
THE NEW AGE OF INNOVATION
Author: C K Prahalad
Publisher: Tata McGraw-Hill
Price: Rs 750
ISBN: 9780070248618
THE ART OF CHOOSING
Author: Sheena Iyengar
Publisher: Little, Brown 
Price: Rs 499
ISBN: 9781408702949
MAKERS OF MODERN INDIA
Author: Ramachandra Guha
Publisher: Viking 
Price: Rs 799
ISBN: 9780670083855
DECISION POINTS
Author: George W Bush
Publisher: Virgin 
Price: Rs 999
ISBN: 9780753539668
MANAGERS WHO MAKE A DIFFERENCE
Author: T V Rao
Publisher: Random House India 
Price: Rs 299
ISBN: 9788184001372
BUSINESS AND

The top 10 business bestsellers

Consumers&rsquo; growing concern for health and wellness is driving the growth of hygiene products.

KIT: The market for hygiene products

    In the mid-1890s, a mechanic and a bookseller, both bicycle enthusiasts, started manufacturing bicycles of their own design, patriotically named after their country.

The Strategist Quiz (#177)

    This company has gone through a rebranding exercise with its logo and tagline undergoing a change recently. The signature tune of the company was jazzed up by its chairman, who is a sitar exponent, based on Raga Kaushi Kanara. Identify the person and the company.

Answers to last week&#39s quiz (#176)

Retailers attract readers with e-book sections and apps that would enable book sales from handsets.

Bibliophiles turn to online stores for best buys

The recently launched Hewlett-Packard&rsquo;s DreamScreen, an icon-based touchscreen computing device, is all set to take centre stage in Indian homes. While HP claims that it provides a PC-like experience, the company for the first time is also providing content.

Add wings to your dreams with HP's DreamScreen

While iPods might dominate the store shelves, there are rival MP3 players that are out to give iPods a run for the money. We review the upgraded new Apple iPod devices and their closest match in market today.

Turn on the volume and play

The premium anti-ageing skincare market has just seen a slew of launches, courtesy a 40% growth in the past year.

Selling youth

Big players say the new ones won&rsquo;t survive. Celebrity or talent management is seeing a host of new entrants &ndash; a few well-known names and others rank newcomers. The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore per annum. Predictably, Bollywood and cricket stars have the lion&rsquo;s share.

New entrants shake up celebrity management

Jet Airways is reportedly planning a brand consolidation, reducing the currently used three brands, Jet Airways, the full-service airline, Jet Lite &amp; Jet Konnect, both low-cost airlines, down to two. It was mentioned in the reports that the brand to be killed was Jet Lite, and if the plan goes through, Jet Lite&rsquo;s operations would be run under the brand Jet Airways Konnect. Let us see the merit in this decision.

Jet Lite vs Jet Airways Konnect

In the 18 months that Arvind Jadhav has been the chairman of state-owned Air India, he has faced more than one crisis. Recently, the independent directors on the company&rsquo;s board demanded the removal of Pawan Arora, the boss of Air India Express, the low-cost arm of the airline, for misrepresenting facts.

Air India&#39;s last chance

The premium sportswear market now has one more player &ndash; Italian lifestyle brand Fila. This would be the $1.5-billion brand&rsquo;s second innings in India as it had earlier entered into a licensing agreement with Cravatex eight years ago.

Fila begins second innings in India

Direct-to-home (DTH) major Tata Sky made headlines last week &ndash; first, for Aamir Khan playing the role of a milkman in its new commercial, and second, for kicking off a price war.

New signal from Tata Sky

Your brand is in the midst of a huge controversy sparked by security concerns over one of its most attractive features. That&rsquo;s a good enough reason for your customers to shy away from your products. So what else can you do apart from trying to convince the government against banning the service? Ask Research in Motion(RIM), makers of Blackberry phones.

Blackberry goes from men to boys

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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