    A dingy boat made its appearance on an advertising hoarding in one of the metros in 2009. It was used when the street got flooded; now the brand has made it a social initiative and has extended it to nine other cities. Name the brand.

The Strategist Quiz (#167)

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Stay Hungry, Stay

The top 10 business bestsellers

After three editions of the hugely-successful Kaun Banega Crorepati (KBC), Sony TV has bought the rights for the show this year (earlier it was with Star Plus). The channel aims for 100 per cent growth in its advertising revenue during the fourth season of KBC. Besides getting Bollywood actor Amitabh Bachchan (the host for seasons 1 and 2) back on the hot seat, the channel will tweak the format of the game-show a bit, while keeping the DNA of the show intact.

Sony TV: A brand new KBC?

Mobile service provider Idea Cellular launched its new campaign &mdash; &ldquo;Kyunki bolne ke liye bhasha ki zarurat nahi hoti&rdquo; (break the language barrier) &mdash; towards the end of August. The television commercial is under its popular &ldquo;What an Idea, Sirji!&rdquo; series that demonstrates the power of telephony, but this time it&rsquo;s taken the language route.

Idea Cellular: Bright Idea

American Express is in a hurry to gain scale. It is in talks with banks, private as well as government-owned, to issue credit cards to their high net worth customers. Some innovation in the mobile space is under way. Companies have been handed out virtual plastic, which their employees can use to book air tickets and hotels. And there is rapid expansion to new merchant establishments which accept its cards &mdash; fuel stations, grocery stores, utilities and so on.

Earning its credits

Many organisations underestimate the value and necessity of learning during turbulent times. We learned the hard way that it is not to be forgotten in our experience with Satyam Computer Services. Preparing for a crisis goes far beyond a traditional risk management plan.

Developing a 'lights on' strategy

You know an idea has arrived when it leads to &lsquo;me-too&rsquo; products that turn it into a full-fledged industry. eBay did it with online auctions and Facebook did it with social networking. And now, sites like Snapdeal, Grabbon, Taggle, DealsAndYou are trying to popularise the concept of &lsquo;group buying&rsquo; online.

'Group buying' goes viral

The newest Microsoft Internet Explorer 9 (beta) is now out for download. To cut the chase short, the browser is by far the most appealing attempt from the Redmond-based technology giant.

Ninth time's the charm

Amazon pioneered the e-reader through Kindle, and Apple set the trend with its much-publicised iPad, launched in April this year. While iPad received a huge response with 50,000 units sold in the first hour and about 300,000 on the first day, the phenomenon may be repeated with Samsung&rsquo;s Android-based tablet PC, the Galaxy Tab, which was unveiled this month.

Will e-readers improve the adoption of e-books in India?

Tata Motors is fortifying its light commercial vehicle portfolio to take on the competition. Will it suffice? In May 2005, Tata Motors had launched the Ace, a small truck of 0.75 tonne. The company had studied the market for three-wheeler goods carriers for a while and had concluded that small transporters were ready to switch to a mini truck. It made them look good in their peer group. The Ace was economical and versatile.

Holding all the Aces

If global denim retailers like Levi Strauss, Lee Cooper and Pepe Jeans are going down the pyramid to attract the mass market with jeans priced between Rs 1000 and Rs 2000, brands like Killer are doing exactly the opposite.

Premium denims get a leg-up

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