Page 200 - Supplements

Brands play fast and furious on two wheels to tap 125cc scooter segment

TVS Motors, Hero MotoCorp, Piaggio, Yamaha eye a bigger share of the growing two-wheeler market with a slew of launches in the 125cc scooter segment

Salon-ready hair: Livon sells its serum as an on-the-go alternative

Can't take your salon along? Carry your Livon serum for a hassle-free experience, suggests the brand's new ad campaign

Search intelligence: A strategic asset for marketers in the age of big data

Go beyond the initial term to think of the problem the audience is trying to solve

Virtual customer assistants help firms reduce calls by up to 79%

They also report increased customer satisfaction and a 33 per cent saving per voice engagement

India can't afford to slow down in global race for AI: Google Brain founder

It feels like the US and China have done a lot, but it's still so early

Answers to The Strategist Quiz (#550)

Answers to The Strategist Quiz, February 15, 2018

The Strategist Quiz (#551)

The Strategist Quiz, February 22, 2018

Danone's dairy tales: Why the French major gave up on India's market

Why did the French major give up on the world's largest dairy market and what does that mean for other brands in the fray?

Delhi airport on global top 5 and first among Asian on social media

IGI Airport is on the global top 5 and the first among Asian airports on social media, marking a shift in the way public spaces are viewed and branded

Indian millennials are emerging as chief wage earners; what they want

The 18-35 age group is more aggressive with its purchase decisions, more brand conscious and accounts for 71% of the household income: Deloitte report

Financial conditions deteriorate in Jan-Mar, says CII-IBA index

The CII-IBA Financial Conditions Index stood at 53.2 for the fourth quarter (Q4) of 2017-18 as against 65.3 in the October-December period

The era of long-term and holistic brand association is over, says Kwan's MD

As a company, we moved away from endorsement five years ago

Hiring intent, employability in higher education for 2018 positive: Study

Hiring intent for 2018 is positive with an increase of 10-15 per cent among organisations across sectors compared to last year

Technology-led smart enterprises demands new leadership, says report

Strap: Vantage point: Insights from cutting-edge research

Coca-Cola and its bottling partners in India plan to invest $5 bn till 2020

The largest bottling unit of the US-based beverages, which had announced its goal in November, has also unrolled state-wise business plans this year

Data Tracker: Mapping the digital opportunity in India

There is significant potential for brands to innovate with their offerings to drive online growth according to a report by Google and Boston Consulting Group

Virat Kohli, Priyanka and others caught in the PNB fraud case crossfire

The ensuing blame game could sully reputations and fracture an already fragile relationship between brands and endorsers

'Why I am a Hindu' review: Song of Hinduism in Shashi Tharoor's new book

Shashi Tharoor's analysis ignores the many nuances of a religion that is facing fresh challenges in modernising India, says Arundhuti Dasgupta

Amazon Kindle Oasis review: 7-inch screen is crisp and easy on the eyes

The Oasis now has a screen with adaptable brightness

'Modi'fied banking rules, a Rs 140-bn scandal and a mortified common man

Will the upright citizen now start thinking that paying taxes and servicing loans honestly is for fools?