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Virat Kohli, Priyanka and others caught in the PNB fraud case crossfire

The ensuing blame game could sully reputations and fracture an already fragile relationship between brands and endorsers

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Nirav Modi Scam At Pnb

Urvi Malvania & Viveat Susan Pinto 



Photo: Facebook

Diamonds, a bank heist, a glitzy set of actors and flashy businessmen and an international man hunt for criminals—the Rs 114 billion Punjab National Bank-Nirav Modi scam has all the makings of a Bollywood potboiler. But before someone turns it into a script, the unfolding story could end up turning the knife deeper into the brand-endorser relationship that has endured a few hard knocks in the recent past.

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First Published: Sun, February 18 2018. 21:27 IST

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