The era of long-term and holistic brand association is over, says Kwan's MD

As a company, we moved away from endorsement five years ago

The full endorsement piece is slowing down. What people are looking for are digital and social media influencers, Anirban Das Blah tells Sangeeta Tanwar

The Indian cricket Under 19 team has been performing consistently. However, the players fail to get endorsements. Why is this so?

Look at the junior level cricket and first class cricket, it’s the same story. Or look at the last World Cup. How many of them have got endorsement deals? The reason why this is so is that soon the Under 19 boys will try and move into senior team. New kids will come and replace