Page 208 - Supplements

Sanjiv Goenka's Too Yumm bets on health, the young Indian and Virat Kohli

The RP-Sanjiv Goenka group looks to ride the popularity and reputation of its endorser to build a national footprint for its packaged food brands

A film never fails, its budget does: CEO of Karan Johar's company

We are lopsided on talent. There aren't enough good writers and actors, says Apoorva Mehta, CEO, Dharma Production

OTT growth to ride on regional content, may pip TV in movie premier biz

Rising digital penetration will see an increase in time spent on digital platforms through mobile devices, says Deloitte report

Rise & rise of American pop brands: How the products became a hit in India

Hollywood cashes in on the growing appetite for branded merchandise in India, but home-grown characters and celebrities struggle to play the game

Chasing brand mascot: Vodafone brings iconic pug back for a new campaign

Do mascots help or hinder a brand's growth?

Data Tracker: Marketing is set to get more automated in 2018, says report

The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018

Opportunity or challenge? How brands are riding the news wave in India

In 2017, news genre recorded 15% growth in the number of channels, according to BARC

Firms are looking to re-engage buyers on apps: Criteo's Siddharth Dabhade

A brand today would like to capture audiences more at the last stage of the purchase funnel, Siddharth Dabhade tells Ritwik Sharma

92% marketers may launch at least one influencer campaign in 2018: Survey

62 per cent marketers are planning to increase their budgetary allocation towards engaging social influencers

Patients prefer better outcome to brand in new treatments, says report

Vantage point: Insights from cutting-edge research

JK Cement presses 'change' button, rolls out plan to understand segments

It has rolled out a plan to better understand segments and applications for more innovative products

Sabz Burj, an anonymous piece of heritage in Delhi, gets new lease of life

Sabz Burj is one of the earliest, if not the earliest, Mughal buildings in India, presumed to have been built shortly after 1526

All roads lead to 2019

Government will possibly use the Budget to come up with a substantial plan for the rural economy, including a commitment to infrastructure

Beyond recent protests, have the lives of young Dalits in India changed?

Leaders like Jignesh Mevani and Chandrashekhar are stitching together a Dalit brotherhood, urging them to fight a common enemy

Sula, Grover and Fratelli, three of India's most popular wine trails

Wine trails make for excellent short breaks. The author takes you within sniffing distance of three

Rama-Abhirama: A rare exhibition brings out the many avatars of Rama in art

A rare exhibition brings out the different representations of Rama in art, writes Ritika Kochhar

Goa-based Video Volunteers is training locals to become citizen journalists

Video Volunteers has created a scalable media platform in which each published video fits into the overall editorial plan

Funny, nourishing, simple and comfort food dish rich in friendship

By definition, comfort foods are rich and creamy, or evocative of childhood pleasures

A sculptor of prominence

The exhibition is accompanied by a large selection of Bhagat's drawings, indicating the rigour he brought to the making of each work

Bali's picturesque town Ubud, where the cosmic and the commercial meet

Neeta Lal steps into Ubud, a town where the cosmic and the commercial meet