 "Dharma Productions,CEO Apoorva Mehta ,YRF, Viacom18,Eros,Red Chillies Entertainment,,OTT,Netflix,Amazon,Dharma 2.0")
How would you describe Dharma in the context of studios such as YRF, Viacom18 or Eros?
We are different because we distribute, produce and present. We don’t have a formula, we are driven by content. So we are neither a studio nor a production house. We are more of a boutique production house. We want to be known as “creative collaborators”. So we do productions with two or more production houses. For instance, we just did Ittefaq which was a three-way production with Dharma, Red Chillies Entertainment and BR Studios. The idea is to get involved in any good narrative/story.
We are different because we distribute, produce and present. We don’t have a formula, we are driven by content. So we are neither a studio nor a production house. We are more of a boutique production house. We want to be known as “creative collaborators”. So we do productions with two or more production houses. For instance, we just did Ittefaq which was a three-way production with Dharma, Red Chillies Entertainment and BR Studios. The idea is to get involved in any good narrative/story.
