 "Criteo,advertising,brands, brand building, ShopClues, Adidas,Criteo, Audience Match,Criteo Kinetic Design ,Shoppers Stop,NDTV, Flipkart,Nykaa,")
What is the major retail trend that can help an internet advertising company like Criteo?
The retail journey is complex. Instead of spending time on media like TV, a lot of brands are seeing the value of capturing audiences when they are lower down the funnel and at the buying stage in a store or website. This trend is on the rise and Criteo has come up with a solution that will enable retailers and marketplaces to monetise their shopper audiences who are in the last stage of buying on their websites or apps. For a brand it also makes a
