Page 219 - Supplements

'Wonder' is easily the feel-good film of the year

Auggie's strength of will and character is testament to what Wordsworth famously wrote: 'The child is father of the man'

The disappearing world of Nagaland's Konyak tribe

There was a time when the fierce warriors of the Konyak tribe displayed the skulls of their vanquished enemies as war trophies

The story of how surgeons cleaned up their act

Book review of 'The Butchering Art'

Marks & Spencer descends the price ladder to fight the rush

As niche and mass labels flood the women's apparel segment, the British retail brand halves prices in some categories and gets more local with its styles

PepsiCo tunes 7up to a new pitch

The cola major is investing more in the brand and redefining its cool factor for the core demographic

The Strategist Quiz (#540)

The Strategist Quiz, November 30

Virtual assistant at work

39% of people who said they don't trust AI indicated they would gladly hand over their least favourite tasks to AI

Saregama's new audio player to belt out nostalgic tunes

Through its digital brand film, Saregama is trying to convince young buyers to consider Carvaan as a gifting option for 40-plus listeners

Brand extension drives Emami

The company is sharpening focus on health care and men's grooming - segments that are poised to grow exponentially

Will Hero Electric be third time lucky?

Hero Electric is using lessons learnt from its past trials to build a strong base in the electric vehicle market

Brands take the Facebook bait

The social media platform hones its business skills for the local market , wins brands and advertisers over

Havmor prepares for the next big leap with Lotte

The South Korean major, best known as a confectioner, will use its latest acquisition to make inroads into a new category in India

Drape with attitude

With the "#100sareepact" trending, saris have come back into focus as a garment that is contemporary yet comfortable. The author identifies four labels leading the funky revolution

Advertising is the most popular tool to reach customers: Survey

TV ads continue to dominate spends on advertising and promotions

The new mantra of personalisation

I-branding is the rage as marketers rush to cater to personal quirks and desires more than ever before

The right influencers can make or break brands: Terry Peigh

Interview with Terry Peigh, managing director, Interpublic Group

40 Years & Counting: Thums Up plays to its strengths

With a new variant, Coca-Cola is stepping up the strong cola narrative that has been associated with the brand for the last four decades

Global airline alliances: Convenience or complaints?

Vantage point: Insights from cutting-edge research

Two new seriously funny TV shows: American Vandal and SMILF

The series came out at a time when it became an open secret that influential men in the American entertainment industry just can't keep it zipped up

How funny business is drawing serious money in India

The art of selling humour has existed in India for decades, but stand-up comedy was once the sole preserve of the West