Saregama's new audio player to belt out nostalgic tunes

Through its digital brand film, Saregama is trying to convince young buyers to consider Carvaan as a gifting option for 40-plus listeners

Saregama remains the best known name when it comes to switching on to old classics from Hindi cinema as well as a selection of regional music. India’s oldest music label and content company has now come up with a brand film for its new radio-like product Saregama Carvaan that turns on the nostalgia value with a sentimental tale of a man and wife. In the five-minute-long digital film, the woman is first shown singing a lullaby to their son. The choice of her song, the evergreen Lag Jaa Gale from the 1964 thriller Woh Kaun Thi? becomes a motif through