Page 273 - Supplements
Jaggi Vasudev is a guru for progressive times
The 59-year-old is known for his love for motorcycles
 "Jaggi Vasudev is a guru for progressive times")
Old master versus golden boy
Klitschko told journalists that he had been boxing for as long Joshua had been alive
 "Old master versus golden boy")
Cowboys vs Indians: Admit it, you care what the world thinks
Waiter, there's a cow in my everything
The Strategist Quiz (#508)
The Strategist Quiz, April 27, 2017
 "The Strategist Quiz (#508)")
Answers to the Strategist quiz (#507)
Strategy Quiz (#507) answers
Snippets: Growth of digital signage
Number of connected digital signage displays will reach 87.2 million in 2021
 "Snippets: Growth of digital signage")
Campaign logic: Giving family care a new meaning
A new digital ad by Vicks shows a transgender mother's healing touch
 "Campaign logic: Giving family care a new meaning")
Marketing to kids is no child's play
The kids segment in food & beverage offers opportunity of over Rs 19,000 crore in India by FY21
Build trust in face of lay-offs
Communicating with employees is the key to easing pain as downsizing cycle sweeps IT
 "Build trust in face of lay-offs")
Cashing in on celebrity avatars in the digital world
A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors
 "Cashing in on celebrity avatars in the digital world")
Small screen viewing goes beyond TV
TV viewing more than halves as viewers switch to smaller screens to watch favourite sitcoms, sports
 "Small screen viewing goes beyond TV")
Post-merger with associates, SBI rolls the branding juggernaut
With an eye for spot among top 50 global banking brands, SBI spruces up logo, look and positioning
 "Post-merger with associates, SBI rolls the branding juggernaut")
Meet billionaire Shetty, who will invest Rs 1,000 cr for The Mahabharata
Shetty expects the movie to be adapted in over 100 languages and reach over 3 billion people
 "Meet billionaire Shetty, who will invest Rs 1,000 cr for The Mahabharata")
Statspeak: Buyers log in
Online shoppers in India continue to feel most secure when compared to their counterparts
 "Statspeak: Buyers log in")
Campaign logic: Moving beyond functional benefits
With a new campaign, smartphone maker Gionee is looking to usurp the entire selfie platform
 "Campaign logic: Moving beyond functional benefits")
AI set to transform insurance industry, but integration challenges remain
Vantage point: Insights from cutting-edge research
 "AI set to transform insurance industry, but integration challenges remain")
Ashok Leyland's quality climb
How the commercial vehicle maker achieved a quality turnaround
 "Ashok Leyland's quality climb")
Branding under the arc lights
Online furore over Air India, Pepsi, Snapchat calls for an overhaul of rules on customer relations
 "Branding under the arc lights")
Data tracker: Virtual fashion
The Indian fashion market is estimated at $70 billion (2016)
 "Data tracker: Virtual fashion")
Autism: The hidden talent that shows up at the workplace
Autistic individuals exhibit astonishing levels of precision within and outside the workplace
 "Autism: The hidden talent that shows up at the workplace")