 "smartphone viewing, small screens, Television, TV viewing, Television")
Digital devices could soon turf out television screens from homes across the world as per the findings of the Accenture 2017 Digital Consumer Survey. The survey reveals a dramatic shift in how people are watching their favourite shows and games and engaging with brands and ads; while computers have overtaken TV sets as the most favoured screen for watching TV shows, the number of people who said that they would rather watch a video on a smartphone has doubled over the last two years.
The survey records a 55 per cent drop in consumers watching TV shows on TV sets
