Page 275 - Supplements

Move from insight to action, results

In this hyper-connected world, following instincts can result in lousy outcome

VIP's real-time conveyor belt

The luggage maker has shifted to a manufacturing model dictated by sales performance

Brands ride the heat wave

AC makers get creative with their advertising

Answers to the Strategist quiz (#506)

Strategy Quiz (#506) answers

The Strategist Quiz (#507)

The Strategist Quiz, April 20, 2017

Intex marches to the tune of the IPL trumpet

Looks to leverage association with Gujarat Lions, beat back advancing footprint of Chinese labels

IPL 2017: Amazon is riding the cricket fever with Chonkpur Cheetahs

E-commerce giant mixes fiction with reality in its IPL campaign, targets viewers in smaller towns

BigBasket widens offline cart

To make the shift in strategy a success, it needs to acquire a host of new capabilities

Brands line up on the highway to the South

Baahubali 2, VIP 2 draw big national brands into their lair, run up hefty marketing budgets

Data tracker: Future consumers

Technology, urbanisation and economics will drive behavioural changes and open up new channels

Campaign Logic: Putting a new face to Siyaram's

With its series of TV commercials, textile major tries to project itself as a trendsetter in linen

Statspeak: Future of Android

The majority of today's video service providers have either Android TV or AOSP

Baby boomers influencing the future of health care technology

Vantage point: Insights from cutting-edge research

Did Jinnah's tumultuous marriage shape his political choices?

An account of tumultuous marriage of Pakistan's founder provides pointers to his political choices

Window planters to aam panna: How to beat the heat this summer

Here are some ways to deal with the Indian summer the natural way

In the name of the cow: What motivates gau rakshaks?

In some ways, cow vigilantism is a sorry reflection of state administrative failures

How Bollywood is struggling to shrug off the nepotism tag

Bollywood needs to do more to shake off its nepotism tag, writes Ranjita Ganesan

Birds in the backyard

The idea that home itself could have hitherto undiscovered delights to discover, was a nice one

A toast to freedom in the blue mountains

Around the Nilgiris, they seem to have stood up to the BJP's plan to make this a nation of dumbos

Amazon's Amit Agarwal has created solutions unique to India

Amazon has come to be seen at the centre of all big events in Indian e-commerce