 "BigBasket plans to open warehouses, each about 20,000-25,000 square feet in size, across eight cities where it caters to different institutions")
Institutional sales for long have been an opportunity for various businesses to build an alternative source of revenue on the back of volumes. Traditionally, industries like finance, dairy and automobile have been big on institutional sales and see a large number of players benefiting from scale of economies. The latest kid on the block aspiring to make it to the big league of institutional sellers is BigBasket. The online grocery store is looking to capture the HoReCa (hotels, restaurants and caterers) segment with its offerings of meats, private labels, staples, fruits and vegetables (F&V) and gourmet products.
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