Page 334 - Supplements
Olympics breaches the urban-rural divide
Audiences in rural and urban territories were almost at par according to BARC data, dispelling notions that the Games are just an urban sport
 "Olympics breaches the urban-rural divide")
Keeping the flock together
Maruti Suzuki is taking on the challenge of engaging second- and third-generation dealers with plans of newer retail formats
 "Keeping the flock together")
 "The Strategist Quiz (#476)")
Infrastructure can't slow down march of mobile: Travis Johnson
Interview with Global president, Ansible
 "Infrastructure can't slow down march of mobile: Travis Johnson")
 "Statspeak: Loyalty test")
Clean in-car air
Kent RO Systems Ltd has announced the launch of in-car air purifiers, Kent Magi Car Air Purifier
 "Clean in-car air")
The age of offensive ads
In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily
 "The age of offensive ads")
BS Fund Cafe 2016: Create level-playing field for MFs
Top honchos of the mutual fund sector debunk the belief that current expense ratios are high, argue in favour of consolidation of schemes, and highlight the changing role of technology
 "BS Fund Cafe 2016: Create level-playing field for MFs")
Hyundai looks for an image upgrade
The company woos digital influencers in a bid to boost its premium sedan Elantra's fortunes
 "Hyundai looks for an image upgrade")
Brands swing to the national tune
A more aggressive brand of nationalism is playing out in a bunch of new advertisements. Do brands gain from the strong desi pitch?
 "Brands swing to the national tune")
 "Data Tracker: Getting to know the millennial shopper")
Faircent breaks into a new market, builds a brand
Riding purely on word-of-mouth publicity, one of India's first community lending platforms makes it to Interbrand's global list of breakthrough brands
 "Faircent breaks into a new market, builds a brand")
 "Companies in APJ region continue to struggle with cyber security")
 "Subtle growth in PC offers positive outlook to market in Q2 2016")
Unicorn's four big bets
India's home-grown instant messaging platform is riding high but its real challenge - revenue stream - begins now
 "Unicorn's four big bets")
 "Charity and CSR are key issues for business people globally")
Dr. Fixit: Plugging gaps with a sticky promise
Dr. Fixit's new TVC spreads awareness on waterproofing needs
 "Dr. Fixit: Plugging gaps with a sticky promise")
The vanishing tribe of Indian Jews
Will Maharashtra's decision to recognise them as a minority regenerate the dwindling community of Indian Jews?
 "The vanishing tribe of Indian Jews")
The outsider
A train ticket inspector captures on canvas everyday scenes of life by the tracks
 "The outsider")
Coolpad Mega 2.5D: A pocket-friendly launch
Loaded with interesting features, the phone packs a punch
 "Coolpad Mega 2.5D: A pocket-friendly launch")