Page 385 - Supplements
Campaign logic: Casting the net wider
A new campaign of Flipkart sets out to show that those consumers who are believed to be entrenched in tradition and shopping offline are no longer indifferent to trying out e-commerce
 "Campaign logic: Casting the net wider")
 "Statspeak: Mobile travellers")
 "The Strategist Quiz (#449)")
Turning the tide
For India's young workforce, career growth, health benefits and quality working conditions continue to be a challenge
 "Turning the tide")
 "Answers to the Strategist quiz (#448)")
Travel marketer
Yatra.com has appointed Vikrant Mudaliar as chief marketing officer
 "Data Tracker: Listen to the consumer")
A handy compact camera
Canon's G9X is for those who don't want to lug around a DSLR
 "A handy compact camera")
A multimedia powerhouse
The Lenovo Yoga Tab 3 Pro is also a good productivity tool
 "A multimedia powerhouse")
Oppo F1: A surprise package
At Rs 15,990, the phone offers an array of great features
 "Oppo F1: A surprise package")
The pioneer looks to exit the stage
HUL is struggling to keep alive Annapurna, one of the country's first atta brands. Distribution and rival ITC's rural connect play spoilsport
 "The pioneer looks to exit the stage")
Companies not opting for aggressive pay increases
The results of the survey that analysed data across 700 companies reflect a pragmatic approach adopted by corporate India towards pay increases
 "Companies not opting for aggressive pay increases")
India ranks 54th in internal policy support to global innovation
The report found a strong correlation between countries' contributions to global innovation and their levels of domestic innovation success
 "India ranks 54th in internal policy support to global innovation")
Bringing order to chaos
Over the last few years, large swathes of unorganised markets have been organised. A look at the factors that facilitated that transition
 "Bringing order to chaos")
The marketplace is blowing up today's assumptions at incomprehensible rate: Bill Jensen
Interview with Author of Future Strong
 "The marketplace is blowing up today's assumptions at incomprehensible rate: Bill Jensen")
Life on the wall
A rare collection of Jamini Roy's unseen works is a reflection of the artist's evolution from an academic portraitist to a modernist who gave expression to everyday life of rural Bengal
 "Life on the wall")
Pakistan diaries
A mishmash of old-world charm and elegant, gated neighbourhoods, along with traces of its shared cultural heritage with India, makes Lahore one of the subcontinent's most interesting cities
 "Pakistan diaries")
Life in Siachen
On the icy river, where the body is pushed to the limit, Indian soldiers fight an everyday battle to survive
 "Life in Siachen")
Electric switch
With air toxicity reaching alarming levels across all major Indian cities, actor Gul Panag is encouraging people to embrace electric cars
 "Electric switch")
Into the big league
The author profiles the three uncapped players who attracted the highest bids at this year's Indian Premier League auction
 "Into the big league")