Page 401 - Supplements
The 2016 reading list
The author lists some of the books to look forward to in India
 "The 2016 reading list")
Is Sambit Patra helping BJP's image?
At a time when the BJP is facing a perception battle, is Sambit Patra, its national spokesperson, helping the party's image?
 "Is Sambit Patra helping BJP's image?")
Maple leaf in mustard field
There exists in the towns and villages of Punjab a well-oiled network to facilitate migration to Canada
 "Maple leaf in mustard field")
 "A soothing retreat")
Seasonal sparkle
The author puts together the newest trends in jewellery
 "Seasonal sparkle")
Kirtivardhan Azad has hurled a googly at his party
Azad has raised the issue of alleged financial irregularities in the DDCA
 "Kirtivardhan Azad has hurled a googly at his party")
FMCG firms can use digital in three ways
The disruption in consumer goods due to digital will increase at an unprecedented speed. A study by the Confederation of Indian Industries and the Boston Consulting Group, titled "Re-imagining FMCG in
 "FMCG firms can use digital in three ways")
Jet set junkies
Aman Resorts is offering its famously addicted customers curated private jet tours
 "Jet set junkies")
Sony Pix revises script on brand engagement
Pix v.2.0 will look at scaling up content and embed the brand in many more time slots
 "Sony Pix revises script on brand engagement")
Global giants, local colours
International labels seek an Indian look as they build their brands in the country; hoping to prise open a new market
Airports: The unlikely new scene of pop-ups and parties
During the busiest travel time of the year, brands are offering interactive, pop-up experiences inside airport terminals
 "Airports: The unlikely new scene of pop-ups and parties")
Disney awakens the force of brand associations
The studio hits the jackpot with 50 brand associations, gets marketing and media visibility close to Rs 30 crore
 "Disney awakens the force of brand associations")
Looking beyond numbers
With adman Piyush Pandey expressing his distrust for armchair research in his book Pandeymonium, the spotlight is back on the relevance of research in planning breakthrough campaigns
 "Looking beyond numbers")
The soul of your device
Business Standard looks at what we could expect in 2016
 "The soul of your device")
What's expected in the coming year
A look at what is likely to happen in this space in 2016
 "What's expected in the coming year")
The cafe comes home
Cafe Coffee Day hopes to fight the Starbucks challenge by going door to door with its services and innovating with its merchandising
 "The cafe comes home")
 "Data Tracker: Hot consumer trends 2016")
 "Answers to the Strategist quiz (#439)")
 "Statspeak: Shopping trends using coupons in 2015")