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Increasing penetration of internet and growing usage of smartphone in the past few years has brought about a remarkable transformation in the way India shops and trades.
The Indian e-commerce market is set to reach $16.3 billion by the end of 2015. Consumers are extensively using coupons to save money as they shop on various e-commerce websites and platforms.
As per a nationwide study on the buying behaviour of consumers, the coupon business commands 13.5 per cent share of the e-commerce transactions.
