Page 441 - Supplements
Trujet builds a budget brand
Hyderabad-based Turbo Megha Airways takes off, promising affordable fares and other benefits. Can it keep its course?
 "Trujet builds a budget brand")
Milking the value chain
The dairy market is seeing a shift in consumer preferences as branded, value added products, bring in the bacon
 "Milking the value chain")
Bajaj stretches the Pulsar effect
The auto major extends the brand across price points while trying to steer clear of past mistakes
 "Bajaj stretches the Pulsar effect")
The writer community must fight copyright violations together: Juhi Chaturvedi
Q&A with scriptwriter of Bollywood hits such as Vicky Donor and Piku
 "The writer community must fight copyright violations together: Juhi Chaturvedi")
Movie Review: Masaan is a masterclass on thinking in textures
Masaan is a brilliantly cast debut with the gravitas and innocence of seasoned storytelling
![Movie Review: ,[object Object], is a masterclass on thinking in textures](https://bsmedia.business-standard.com/_media/bs/img/article/2015-07/24/full/1437757988-6968.jpg?im=FeatureCrop,size=(328,185) "Movie Review: ,[object Object], is a masterclass on thinking in textures")
 "Shortlyst: A handy tool for fashionistas")
 "Instax Wide 300: Takes you back in time")
Behind a watch's elegant face
What makes a watch a brand? Elegance,craftsmanship and movements
 "Behind a watch's elegant face")
What's in a name: A third of shareholder value
Brands have been steadily asserting their independent role as wealth creators bringing significant valuations to their companies
 "What's in a name: A third of shareholder value")
 "Statspeak: The Social report")
Uber gets into its India gear
The global taxi-hire service is learning to cope with the demands India puts on its brand
 "Uber gets into its India gear")
 "The Strategist Quiz (#419)")
 "Government initiatives drive enterprise storage market")
 "India CFOs focus on rationalising costs, bullish on M&As")
Book Extract: The power of inclusiveness
Talk to the people. Be open, honest and frank. One of the worst sins you can commit as a leader, is to surprise the organisation with your decision, says a new book
 "Book Extract: The power of inclusiveness")
Food for thought
Like most e-commerce platforms, foodpanda is looking to move consumers to its application with the help of offers and discounts and a brand new television campaign
 "Food for thought")
At times, turmoil is good for an organisation: Prakash Sangam
Interview with CEO, redBus
 "At times, turmoil is good for an organisation: Prakash Sangam")
A two-way street
Why severance packages matter and what to keep in mind to make them win-win
 "A two-way street")
 "Answers to last week's quiz (#418)")
Drama on my platter at Nautanki in Ahmedabad
Nautanki in Ahmedabad offers a rare gastronomical experience but needs to do more
 "Drama on my platter at Nautanki in Ahmedabad")