Statspeak: The Social report
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Brands that have neglected to address their mobile web strategies are seeing mobile advertising via Google's network delivering less value at a greater cost. Indeed, companies that weren't ready for the so-called 'mobilegeddon' have lost 10 per cent of traffic year-over-year, finds a Adobe Digital Index's Q2 2015 Digital Advertising Report
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First Published: Jul 27 2015 | 12:04 AM IST
