Page 458 - Supplements
Ready for the dirt track
TVS Motors is investing heavily in its new scooter brands. Will the market respond?
 "Ready for the dirt track")
The importance of communication
Only 3 out of 10 professionals surveyed say they have a comprehensive communication strategy in place for talent, finds a global survey conducted by Universum
 "The importance of communication")
Turning over a new leap
With an amazingly efficient battery and sturdy design, the BlackBerry Leap does tick quite a few boxes. However, it is unlikely to trouble competitors in its segment
 "Turning over a new leap")
Branded for value
Marico wants a slice of the Rs 5,800-crore value-added hair oil market
 "Branded for value")
Bounty: Check in and win
The app works even if you're offline
 "Bounty: Check in and win")
Design identical, features upgraded
A twin of its predecessor, the HTC One M9+ is a bit pricey
 "Digital imperatives for APAC marketers")
 "The Strategist Quiz (#410)")
Ahead of the curve
Sansui's Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape
 "Ahead of the curve")
How FMCG in India needs to step up its digital game
Online shoppers are looking not just for the best products at the lowest prices, but also for a better experience
 "How FMCG in India needs to step up its digital game")
Campaign logic: Looking past the obvious
In a category driven by deals, MakeMyTrip's new campaign tries to stand out by tugging at the heartstrings
 "Campaign logic: Looking past the obvious")
We think about health care differently: Shashank ND
Interview with Founder and CEO, Practo
 "We think about health care differently: Shashank ND")
Heterogeneity motivates temporary price discounts
The study proposes a method for constructing price indices when retailers use periodic sales to price-discriminate among heterogeneous customers
 "Heterogeneity motivates temporary price discounts")
Cutting through the noise
Why brands are looking at native advertising as a crucial part of their digital mix
 "Cutting through the noise")
The golden rule of Kalyan Jewellers
T S Kalyanaraman of Kalyan Jewellers owns two aircraft and a fleet of Rolls-Royces, and counts the Bachchans among his friends. The author explores his world
 "The golden rule of Kalyan Jewellers")
 "Chess (#1149)")
The rising young stars of IPL 2015
The ongoing Indian Premier League has thrown up a handful of youthful performers. The author identifies the most promising of the lot
 "The rising young stars of IPL 2015")
Diya Sethi: Addicted to life
Diya Sethi's brutally honest account of her battle against addiction shows that, contrary to common belief, long-lasting recovery is possible
 "Diya Sethi: Addicted to life")