Page 487 - Supplements
Making loyalty pay
How do you identify potential high-value customers and convert them into loyal consumers? Here are five steps to help guide your customer loyalty strategy
 "Making loyalty pay")
ITC's newly acquired brands to have multiplier effect
Small but well-known, J&J's erstwhile brands, Savlon and Shower to Shower would improve ITC's overall personal care prospects if its distribution and marketing strengths are applied right, say ana
 "ITC's newly acquired brands to have multiplier effect")
Here celebrities speak frankly
The app was the talk of the town during the recent Delhi Assembly elections
 "App for a healthy life")
ISL sponsors score well online
Simplify360 calculates the free publicity some of the league's sponsors earned through social media
 "ISL sponsors score well online")
40 years ago...And now: Rasna fights to keep the love affair going
From aggressive competition to a slowing category, it is still battling on
 "40 years ago...And now: Rasna fights to keep the love affair going")
40 years ago...And now: Ulka's well-planned trajectory
Now part of IPG, it advocated account planning and has some accounts for the last 20-30 years
 "40 years ago...And now: Ulka's well-planned trajectory")
Yum mounts store attack
Pizza Hut and KFC's parent counters declining same store sales by adding stores
 "Yum mounts store attack")
Looking for malls that think like brands
As malls jostle with each other for the same audience, brands either have to jump ship or stay put. A mall with a clear target audience wins their vote
 "Looking for malls that think like brands")
40 years ago...And now: Parle G tackled crunch with price and reach
It faced capacity constraints and copycats by thinking around the problems
 "40 years ago...And now: Parle G tackled crunch with price and reach")
40 years ago...And now: The 'Complete Man' comes a full circle
Raymond has also navigated the turns in the market with prescience
 "40 years ago...And now: The 'Complete Man' comes a full circle")
Borosil finds more ways to enter the kitchen
The glassware brand is going to populate the four requirements in the kitchen: Ingredient storage, appliances for processing, serveware and utensils for reheating
 "Borosil finds more ways to enter the kitchen")
Dabur strikes out on a new path with Vatika
The campaign 'Brave & Beautiful' looks to marry social activism with the brand's relevance for a younger audience
 "Dabur strikes out on a new path with Vatika")
Out-of-the-box steps help Colors overseas
IndiaCast that went abroad with only Colors, has managed to become third in overall foreign earnings, by focusing on ad sales in subscription-heavy markets
 "Out-of-the-box steps help Colors overseas")
C Sivasankaran: Once the country's most astute deal maker, now a bankrupt entrepreneur
Business Standard traces the life and times of the maverick businessman
 "C Sivasankaran: Once the country's most astute deal maker, now a bankrupt entrepreneur")
 "Rama Force: Not a force to reckon with")
 "It's been five years, but the 'Birds' are 'Angry' still")
Online adventure in Order and Chaos
An open-ended game where, apart from quests, one can battle in arenas or duel with other online players
Game for South Park aficionado
It's a third person role-playing game where the player is a 'new kid' in the town
 "Game for South Park aficionado")
Canvas Hue: All smoke and no fire?
But for the huge battery backup in power saver mode, there is little in this iPhone-like Micromax device that can challenge its competitors
 "Canvas Hue: All smoke and no fire?")