Page 490 - Supplements

Manish Sisodia: Kejriwal's go-to man

Manish Sisodia can stay calm under pressure and is fiercely loyal to his political mentor, Arvind Kejriwal. The author traces his evolution from journalist to activist and politician

Cabzo: For Mumbai's black and yellow cabs

Cabzo has a fleet of around 300 cabs and is looking to expand quickly

Insuring against a disconnect

Fighting low penetration, life insurers try long-format ads and the same tender bond to advertise

Looking beyond 'experience'

An ongoing dialogue with customers that engender familiarity and emotional attachment to a brand, product, or service can lead to long-term loyalty

Deploying effective social media campaigns

Integrate social media campaigns with offline campaigns to maintain consistency across platforms

Why mobile-only is the only way to go

Are Indian buyers ready for a mobile-only marketplace?

Online, offline retail are going through surrogate collaboration: B S Nagesh

Interview with Founder, TRRAIN, Non-Executive Vice-Chairman, Shoppers Stop

Enterprises, not consumers, driving IoT

Enhanced vehicle lifespan key to consumer wallet

Book Extract: A hands-on CEO

Yahoo! CEOs prior to Marissa Mayer believed their job was to conceive strategies and then get senior leaders to execute them. Mayer, however, did things differently

The Strategist top five

The Strategist Quiz (#397)

Answers to last week's quiz (#396)

Making the most of data

Predictive analytics is helping e-commerce companies improve their conversion rates. Here's how

In Valparai, SMS alerts on wild elephants helps reduce deaths

A unique early-warning system using SMS to warn people about wild elephants has helped reduce deaths in tea country around the Anamalai hills in Tamil Nadu

Kochi Biennale: Art al fresco

The Kochi-Muziris Biennale is a reminder of the centuries-old traditions of multiculturalism and secularism of Kerala and India

Wine tasting: Red, white and a bit of the nose

A tasting experience with two very affordable but pleasant wines from Hardys, Australia, leaves author longing to take the bottles home

Reinventing the wheel with vintage cars

From the 1922 Rolls Royce Silver Ghost to the 1939 Bentley Vande Plas - rare vintage cars and motorcycles will soon be seen in New Delhi

Pop-up stores: Itinerant fashion

Fashion pop-up stores are all the rage with emerging designers who don't have the resources for standalone showrooms

Book review: Sophia's choice

The book is fascinating for its portrayal of a significant period in world history with a Punjabi princess-turned-activist as its protagonist