Page 518 - Supplements
 "Candied musical treat, it's girls-only!")
Surviving through stealth
Statutory warning: This game can scare you to death, literally
 "Surviving through stealth")
Fortified OTC play to keep J&J healthy
Johnson & Johnson's acquisition of fruit-based electrolyte drink, ORSL, also gives it access to the nutrition drinks space
 "Fortified OTC play to keep J&J healthy")
 "The new role of HR")
Dealing with new tools
Marketers beware: there's no running away from digital channels
 "Dealing with new tools")
Indian consumers most patient
However, Indian customers are also the most reactive with 71% having dropped an intended purchase due to poor customer service
 "Indian consumers most patient")
 "The Strategist top five")
Customers are looking for partners, not suppliers: Alok Ohrie
Interview with President & MD, Dell India
 "Customers are looking for partners, not suppliers: Alok Ohrie")
 "The Strategist Quiz (#383)")
Book Extract: Masters of the game
IT heads can have limited ability to force change in business practices. Only the organisation's leadership can drive change in corporate culture
 "Book Extract: Masters of the game")
Recreating the magic
As more brands flock to online marketplaces, the challenge will be to recreate the differentiated experience offered in physical stores. Here's how brands can move towards that goal
 "Recreating the magic")
After Mars Mission, what is Isro planning next?
It has already tasted success with the moon mission and Mangalyaan. Is man in space the next frontier for Isro?
 "After Mars Mission, what is Isro planning next?")
Sumitra Charat Ram and the energy of dance and music
On her centenary, recalling the life of Sumitra Charat Ram, to whom Delhi owes much for its culture of classical dance, drama and music
 "Sumitra Charat Ram and the energy of dance and music")
Gour Hari Das: His fight didn't end with freedom
It took Gour Hari Das three decades to wrangle out a certificate recognising his work as a freedom fighter. His struggle is now the subject of a film
 "Gour Hari Das: His fight didn't end with freedom")
Architect of ease
French designer Samy Chalon joins Ritu Kumar's prêt label in an effort to take the brand global
 "Architect of ease")
Frame of reference
Husains, Souzas, Razas and Gaitondes - at the Bid Art Bull auction, these Indian modern and contemporary masters might be up at competitive prices
 "Frame of reference")
Discovery of Nehru
Far from being irrelevant, this collection of letters to state chief ministers underlines the fact that India's first prime minister was ahead of his time in many ways
 "Discovery of Nehru")