Page 569 - Supplements
Brazil ole ola
'We are one', says the official song of FIFA World Cup 2014, but each of these ten teams hopes to be the one
 "Brazil ole ola")
FIFA World Cup books: It's a hat-trick
Three must-reads ahead of the football world cup this year
Britannia wants a bigger bite out of top-end biscuits
Its MD, Varun Berry, will focus on the super-premium category that has Pure Magic, while wider distribution would fill gaps in its value and premium segments
 "Britannia wants a bigger bite out of top-end biscuits")
Goafest turns into a media-fest
While creative agency professionals were virtually absent throughout the event, personnel from media, digital, PR and the broadcaster community found the awards festival more rewarding
 "Goafest turns into a media-fest")
VW might triple its SUV line-up to overtake Toyota
Demand for SUVs is rising, with the models likely to account for 20.1 per cent of global production by 2018, compared to 17.6 per cent in 2012, says PwC
 "VW might triple its SUV line-up to overtake Toyota")
New Apple software brings Macs and iPhones closer
A next generation Macintosh operating system called 'Yosemite' and coming iOS 8 software was unveiled on Monday
 "New Apple software brings Macs and iPhones closer")
Scorpio's ride on the Modi wave
India's best-selling SUV has held its own for 12 years. But it could do with a boost, in the form of an endorsement from the PMO, what with competition from Renault and others heating up its segment
 "Scorpio's ride on the Modi wave")
HTC Desire 816: Pricing makes this phone desirable
A big screen with some decent features & performance make HTC Desire 816 worth possessing
 "HTC Desire 816: Pricing makes this phone desirable")
Bleat that: Goat for game
Goat Simulator is unapologetically funny and provides rip-roaring gameplay to keep you hooked to it
 "Bleat that: Goat for game")
 "Nokia XL aims to excel in budget segment")
Premium brands shape ITC's FMCG strategy 2.0
After non-cigarette FMCG rode its strong distribution for the first 12 years, the segment's first annual profits will now fuel more premium launches
 "Premium brands shape ITC's FMCG strategy 2.0")
It is important to keep the entrepreneurial culture going: Mukesh Bansal
Interview with co-founder & CEO Myntra
 "It is important to keep the entrepreneurial culture going: Mukesh Bansal")
 "Election 2014 - a new model of persuasion, not propaganda")
Book Extract: Set ambitious targets to win
The greatest danger is not to worry about an illusion of excessive control, but the reverse. It is to set sights too low, says a new book
 "Book Extract: Set ambitious targets to win")
 "Great time to be a CMO...")
 "Enterprise mobility a key priority")
 "Engagement matters")
 "Three advertising myths busted")
 "The Strategist Quiz (#359)")