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Zing will compete directly with cable operators: Salil Kapoor

Interview with COO, Dish TV

Tech spectacles: Looking through the glasses

Smart glasses give a new dimension to the way we look at the world around us

Shopping made easy

HomeShop18 went digital to refresh its offering on a limited budget

Play it by ear

Sony used webisodes to target on-the-go music listeners

Plugging the last mile gap

Parle Agro's Hippo turned Twitter into an inventory tracking interface to replenish stock and grow sales

Pushing the digital envelope

Lessons from the efforts of Delta Airlines, ESPN X Games, Lays and marketing of the state of Florida

Sisters in arms

An innovative product from Nivea called for innovative use of media

So we have gone digital; what next?

The digital wave is here to stay, but how well are marketers riding it? A global IBM C-suite study has some interesting insights

Be your own designer

Louis Philippe's online dressing room enabled consumers to conjure up their own ensemble

The business of fluid creativity

To make an impact in the ever-changing digital landscape, marketers and their agencies must adopt the iterative and responsive approach to advertising

Are CMOs ready for the digital revolution?

The Strategist Digital Quiz (#350)

The digital Top 10

Leveraging video for brand building

Video advertising has emerged as a crucial platform in the digital advertising space

Convergence will fuel online video growth

In a hyper competitive market, live and on-demand video offerings are no longer optional

Answers to the Strategist quiz (#349)

Boutique cellar

The Vault in Mumbai offers curated tasting sessions for discerning connoisseurs with its fine selection of artisanal spirits. BS Weekend takes a look

The snoop who's still in the cold

A book on one of the most enigmatic young men of the 21st century tries to decipher what made the 29-year-old Edward Snowden blow the whistle on the world's most powerful spying agency

Legacy on rent

Four generations of the family of Sir Sobha Singh, the builder of Delhi, live in 84 flats at Sujan Singh Park, making it an unusual joint family that is independent and nuclear

Yogendra Yadav: From theory to practice

Yogendra Yadav, Aam Aadmi Party's tallest leader after Arvind Kejriwal, is using his insights into rural India for his campaign in Millennium City Gurgaon