Page 625 - Supplements
Celio to outfit Indian arm with global look
On its way to take a greater control of its Indian arm, the French brand banks on a full-fledged team, and international designing and sourcing chops
 "Celio to outfit Indian arm with global look")
Creating safer zones with SafetiPin
The map-based application, aiming to enhance advocacy about women and community safety, is available on all Android devices and iPhones
 "Creating safer zones with SafetiPin")
Panasonic P11: Average joe
The dual-SIM phone's capacitive touch screen responds a bit slowly
 "Panasonic P11: Average joe")
 "A new Aura for e-reading")
A bland recipe Spice-d up
The big screens attracts, but it can't hold your attention for long
 "A bland recipe Spice-d up")
A notebook? A tablet? No, it's a Chromebook
The Acer C720 is for those who want a lightweight netbook or a tablet to run productivity apps
 "A notebook? A tablet? No, it's a Chromebook")
 "BookMyShow goes mainstream")
You can think of marketing on Facebook in mass-media terms and not just in terms of fans: Kirthiga Reddy
Interview with Head of Facebook India
 "You can think of marketing on Facebook in mass-media terms and not just in terms of fans: Kirthiga Reddy")
We were successful in pushing microwave penetration in the country: Rajeev Jain
Interview with Sales Head, Home Appliances, LG Electronics
 "We were successful in pushing microwave penetration in the country: Rajeev Jain")
 "Experimental design: A new tool for marketers")
Growth pangs
The manufacturing industry needs to look at not just product innovation but also process and operational innovation
The mobile internet tipping point in India
About 110 million monthly users now access the internet through their mobile devices in the country; the number is expected to reach 130 million by the end of 2013, according to a study by the Interne
 "The mobile internet tipping point in India")
How effective is the online video ad?
How do brands ensure consumer engagement in the amorphous world of the internet? A new research has some answers
Creativity is all about knowing what is meaningful to people: Bruce Nussbaum
Interview with Author & professor of Innovation and Design, Parsons The New School of Design, New York
 "Creativity is all about knowing what is meaningful to people: Bruce Nussbaum")
Thinking outside the bottle
If you come to India with some master plan, prepare to be distracted, deterred even demoralised, writes Muhtar Kent, chairman & CEO, The Coca-Cola Company
 "Thinking outside the bottle")
 "Transforming experiences")
When Cadbury replaced its eclairs
By renaming its eclair brand Choclairs, Mondelez, the parent, is attempting to meet changing consumer requirements
 "When Cadbury replaced its eclairs")