Page 631 - Supplements
iPad Air: for light seekers
The tablet won't weigh you, or your bag, down. Not that it lets you do more things, but you can do the same things faster
 "iPad Air: for light seekers")
 "The Amby gears up for rejuvenation")
 "Tech leaders are early adopters of each new wave of technology")
Below-the-line is the best bet in rural India
A successful experiential marketing campaign is a combination of a right communication package and a focused delivery strategy
 "Below-the-line is the best bet in rural India")
Be patient when you target rural markets: R V Rajan
Interview with founder, Anugrah Madison Advertising
 "Be patient when you target rural markets: R V Rajan")
The law of attraction
There can be immense gains if the basics of the attractiveness quotient are understood and applied to brands
Pizza Mania celebrated the joy associated with one's first salary: Harneet Singh Rajpal
Interview with VP, marketing, Domino's Pizza
 "Pizza Mania celebrated the joy associated with one's first salary: Harneet Singh Rajpal")
 "The paradox of more: Magic or misery?")
Selling on a shoestring
If you are looking to market like a big brand on a small budget, hitching a ride on an online marketplace may be a good option
 "Selling on a shoestring")
Making money in the free app economy
Over 90% of the users prefer free apps. So why are publishers and developers cheering the growth of the app economy?
 "Making money in the free app economy")
Six flaws of Sachin Tendulkar
India has celebrated Sachin Tendulkar's exploits on the cricket field for 24 years now
 "Six flaws of Sachin Tendulkar")
Malavika Sangghvi: The common good
Very often you will see motorists in Indian cities not giving way to an ambulance
 "Malavika Sangghvi: Speeches written by Proust")
A twist of taste this Diwali
From syrupy apple jalebis to fragrant green-tea ice cream, this festive season just got a little bit sweeter with signature dessert recipes by chefs from across the globe
 "A twist of taste this Diwali")
 "Wines for Diwali")