THE EDGE: HOW THE BEST GET BETTER by Michael Heppell
Franchise arrangements are a key route for business expansion
While targeting households that form the base of the consumption pyramid companies must go beyond playing just the price card
International Institute for Management Development's latest study establishes how the scope of work for a chief marketing officer has diminished at an alarming rate
Sales professionals should transform sales calls into problem solving opportunities, says a new book
Business expansion via franchising may seem cost effective, but start only after you gain a critical mass
It's not a country one associates beer with, but France's best-selling offering Kronenbourg just might surprise beer guzzlers in the country
Ideally, creations by Indian artists such as Subodh Gupta's Cheap Rice should be a talking point within the bureacracy, but for most, Indian art begins and ends with Ajanta
With a repertoire of 30,000 artworks spanning 250 years, Delhi Art Gallery comes as a welcome addition to Mumbai's artscape
Mixing up Tom Ford
In her latest book, celebrity fitness trainer Deanne Panday warns that there are no quick fixes to keeping fit
JJ Valaya and Tarun Tahiliani have come up with single-edition bespoke creations which give a new spin to luxury
With dating clubs and fertility clinics, the Parsi community - just about 60,000 now - is striving hard to survive the threat of extinction
An extraordinarily good monsoon has left farmers with extra money in their pockets. Companies eye this bounty as they move their focus away from slumping urban markets. Business Standard reporters fan