bout 5 lakh people have so far watched over 1,100 hours of video of the world's biggest religious congregation, Maha Kumbh, on their mobile phones using the mobile TV service nexGTv.

5 lakh watch Maha Kumbh on mobile TV app nexGTv

Business Standard

    To celebrate David Ogilvy&rsquo;s 100th birth anniversary. The red carpet ended at a billboard that read &ldquo;On this day, 100 years ago, David was born to inspire&rdquo;.

Answers to last week's quiz (#215)

The women handbags market in India is estimated at Rs 2,000 crore. It is projected to grow at about 15 per cent annually in the next five years to Rs 4,000 crore.

KIT: Women's handbags market in India

Life insurance companies have pulled out all the stops in their bid to attract eyeballs in the last quarter of the financial year, which is usually known as the &lsquo;tax season&rsquo;. So innovative campaign is the name of the game.

Insurers off the beaten track in 'tax season'

The Dutch major exited the TV and audio-visual segments recently. Will its attempt at repositioning its products at the youth work?

Philips in search of its mojo

Online clothes shopping is on the rise. But with so many sites, it could get confusing. We guide you on portals

Click on couture

Philips is giving a bigger push to menâ€™s grooming products to grow its personal care appliances business in the country.

Groomed for growth

In the wake of new competition from the Tata Aria 4x2, the Toyota Innova is all set to get major updates. The Innova has been around for seven years now and to its credit, it still isnâ€™t showing any sign of age.

Bossa Innova

The clutter of the Indian enclave off Serangoon Road may seem an aberration amid the meticulous order of Singapore, but Devjyot Ghoshal feels it gives the area a special flavour.

Buffalo village in lion city

Itâ€™s not just home buyers who are affected by the land-acquisition fracas in Noida. Veenu Sandhu reports on how other businesses, which rode the construction boom, are caught in the chaos too.

Dream house caves in

Now is the time to change. After almost two years, beverage major PepsiCo has decided to switch on to a new theme for its upcoming campaigns in India. And this time, the root for the theme is not cricket, or any other game. It emerges from the behavioural pattern of Indian youth.

Pepsi changes the game, plays on impatience

The soaring popularity of smart phones, all with breakthrough camera capabilities, has tripped the entry-level point-and-shoot compact digital camera segment (dominated by Canon, Nikon, Sony and Olympus) from a 40 per cent annual growth over three years to a decline of about 5 per cent during the past year. This is the first such drop, admits camera makers.

Compact camera brands lose focus

â€œThatâ€™s a big phone.â€ â€œIsnâ€™t it too bulky to carry around?â€ These are the first questions colleagues asked on seeing the Nokia Lumia 920, and the answer to both is in the affirmative. Yes, it is a big phone, and a bit bulky to carry around. But then, Nokia is betting big on this â€œbigâ€ phone to take on rivals Samsung, Apple and HTC.

Smart move: Nokia bets big on Lumia 920

Reliance on the advice of family and friends is the most persuasive source for new product information after in-store discovery and the internet, says a Nielsen study (Click on graphic)

New product awareness

    This word, also used in business journalism, refers to anything that is huge, astronomical, bumper and colossus. It originated from an imaginary land of giants in Gulliver&rsquo;s Travels by Jonathan Swift. Name it.

Answers to last week's quiz (#290)

    This privately held MNC is known to be most insular and secretive. It claims 200 million consumer transactions a day. Its owners (who are part of the board and management team) though officially called associates by its employees are also known as Martians.

The Strategist Quiz (#291)

The top 10 business bestsellers

There are many recent examples of advertisements that I have done, that I could pick as my absolute favourites &mdash; Cinthol &lsquo;Alive is Awesome&rsquo;, Caf&eacute; Coffee Day &lsquo;Sit-down&rsquo; or the Hippo World Toasties &lsquo;Flavours without Borders&rsquo;. But I&rsquo;d like to go back a few years and pick an ad film I did for Procter &amp; Gamble&rsquo;s Pantene Chrysalis shampoo for the Thailand market as one that is closest to my heart. This film turned out great. It did well for the brand. But, most importantly, it strengthened my beliefs into a robust foundation of what is now Creativeland Asia.

'You need to be in control of the destiny of that great idea'

China is established as the world&rsquo;s manufacturing floor in no small measure. This position has been created by the marrying of global market forces and a sovereign&rsquo;s intent. At least either of the two must shake for an upset to happen. If another force could at all make it happen, that would be a highly potent combination of a disruptive technology and a process, say advanced 3D printing combined with an ultra-automation.

What is the alternative to China

Let&rsquo;s begin with just plain loyalty and first understand how it must work. Loyalty programmes are mostly launched as a part of a brand initiative. Brands start thinking about connecting with the consumer and what they can do to enhance the brand connection with her.

Most Indian retailers stop at rewards: Bryan A Pearson

Being the second mover isn&rsquo;t just a matter of timing. The first mover does have some advantages that may be hard to match: technological know-how, access to resources and talent, early market dominance, and name recognition. Each of these, however, can be acquired by a smart second mover. Technological know-how can be learned or surpassed.

Not just an also-ran

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