The impact of user-generated content which takes the brand out of the brand owner's control is only growing
Xiaomi's retail network is inclusive of all the single brand retail outlets
Riding on this change in aspirations, the value retail chain is growing close to 22 per cent year-on-year, and is aggressively looking to expand its footprint, with 60 new stores this year
To attract big players such as iPhone maker Apple, single-brand retail firms may be permitted to open online stores before setting up brick-and-mortar shops if they bring in over $200 mn FDI