Swedish home furnishings retailer on Friday announced the launch of its mobile shopping app and e-commerce offer in three cities of Gujarat Ahmedabad, Surat, and Vadodara. Now customers of three cities can buy IKEA products using the app or order online via the brand website offering nearly 8,000 products, said a statement. Last month, IKEA had launched a shopping app in India, expanding its omnichannel approach in the country. IKEA is building stronger digital capacities and looking to expand to more cities to meet 100 million people in the coming years. IKEA India Country Commercial Manager Kavitha Rao said: "We will offer the full range of IKEA products and solutions for every part of the home including bedrooms, kitchen & dining, living, outdoors, workspaces etc... IKEA will deliver to all pin codes in these three cities. Deliveries can be arranged to most locations within 7 days of placing the order. IKEA India, part of Ingka Group, opened its first retail store in Hyderaba
The app will be available on both Android and iOS platforms and will offer 7,000 products at competitive price points
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The company opened its second India store on the outskirts of Mumbai in December and another in the southern city of Bengaluru is now on course to be completed in 12 months
Many multinationals were already sourcing items across categories from India for overseas buyers
Swedish furniture major IKEA, which has a range of over 1,000 products as part of its children's range, is looking to scale up sourcing of toys from India for its operations here
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IKEA said it had bought a 48,000-square-metre plot in the city and would develop the new site into a mall anchored by an IKEA store
Furniture retailer IKEA India saw its net loss widen to Rs 720.1 crore in the financial year ended March 2020
In a Q&A, the CEO of the furniture retailer's Indian arm dwells on his firm's localisation efforts and long-term commitment to the country
The world's largest furniture retailer IKEA said it will open its second store in the country in Navi Mumbai on Friday and plans to invest around Rs 6,000 crore in Maharashtra over the next 10 years.
After first store in Hyderabad in 2018, firm took online route with e-stores in Mumbai, Hyderabad and Pune. Latest launch indicates it will pursue its big-box retail plans in India
The over five lakh sq ft store would be the second store for Ikea in India after Hyderabad, where it had opened its first store in August 2018.
The company has committed to completing the project by 2025.
A modest target of 25 stores in 2016 has expanded to a strategy to make India one of the Swedish giant's top five markets in a decade
The Swedish company has 45 such shopping centres across 15 countries, and, together, they have attracted over 450 million visitors.
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With the changing consumer behaviour due to the health crisis, online business will play a "very important role" for IKEA, which plans to expand in India with an omni-channel approach