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A fine balance: Will an omni-channel strategy power IKEA's growth?

A modest target of 25 stores in 2016 has expanded to a strategy to make India one of the Swedish giant's top five markets in a decade


Surajeet Das Gupta  |  New Delhi 

IKEA says it is in India for the long haul

Swedish giant IKEA’s maiden store in Hyderabad has been a Covid-19 casualty with footfalls halving to two million this year (its financial year ends in August). But the furniture and furnishing conglomerate has seen a surge online — it has had 25 million visitors online this year from Hyderabad, Mumbai and Pune against 10 million the previous year.



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First Published: Mon, November 02 2020. 06:10 IST