Loyalty
Akasa Air launches loyalty programme 'Akasa Elevate' as airline turns 4
Four-year-old Akasa Air on Friday launched its loyalty programme as the airline seeks to provide enhanced travel experience and various benefits to passengers. The airline, which started flying on August 7, 2022, on Friday completed four years, with its Founder and CEO Vinay Dube describing the journey so far as "extremely exciting". The loyalty programme called 'Akasa Elevate' will enable members to earn points on eligible flights and ancillary products and services, a release said. "As we enter our fifth year, our focus remains firmly on disciplined growth, operational excellence, employee centricity and delivering differentiated experiences for our customers," Dube said. The airline said Akasa Elevate is designed to reward customer loyalty with greater value, personalised recognition and enhanced travel benefits. In an interaction with PTI, Dube said Akasa Air thinks itself as an "Experience-Led Carrier (ELC)". "We have worked very hard to create this experience for our custom
 "Akasa Air launches loyalty programme 'Akasa Elevate' as airline turns 4")
How loyal are you?
There is a thin line that separates loyalty from sycophancy, one that was explored and relayed with gusto in the ancient world
 "How loyal are you?")
What is the price of loyalty?
Good loyalty programmes go way beyond logging points. They provide specific rewards - something that a 2 per cent discount cannot hope to match
 "What is the price of loyalty?")