Television Commercial
FMCG cuts hit TV ads: India's broadcast advertising falls 10% in 2025
India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead
 "FMCG cuts hit TV ads: India's broadcast advertising falls 10% in 2025")
Amazon's video ad push expected to generate extra $5 bn in revenue
Amazon's advertising business - mostly search and display ads on its web store - generated $12.1 billion in the quarter ended September 30, about 8.5% of total revenue
 "Amazon's video ad push expected to generate extra $5 bn in revenue")
Private channels to have 30-min slot for 'public interest' programmes
Part of new uplinking-downlinking rules prescribed by I&B ministry
 "Private channels to have 30-min slot for 'public interest' programmes")
TRP scam an open secret, but industry seems disinclined to address problem
At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019
 "TRP scam an open secret, but industry seems disinclined to address problem")
Divided we stand, united we fall
Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned
TVs may get cheaper as govt scraps import duty on open cell panels
The move will help television manufacturers cut prices by up to 3.5%
 "TVs may get cheaper as govt scraps import duty on open cell panels")
Campaign logic: A conversation starter in ethnic wear
Biba has launched its first television commercial
 "Campaign logic: A conversation starter in ethnic wear")
