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Divided we stand, united we fall

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

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Sandeep Goyal
So much has changed in just one month … from Valentine to Quarantine! From mushy messages of love, hugs, kisses, togetherness and holding hands to social distancing and no-contact advisories! And the jokes and memes on social media are just getting more and more inventive, including the clever one on the most popular drink these days: The Quarantini, which is a regular martini, but one you toast alone in the solitude of your own home! Phew!!

In the world of advertising too, the virus is having its impact. KFC, in the UK last week, pulled off its ad campaign with its
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper