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FMCG to get a major push via govt's common service centres

Talks on with P&G, HUL, Patanjali, among others to push their products via 250,000 common centres

Karan Choudhury  |  New Delhi 

Major fast-moving consumer goods (FMCG) players will soon be able to sell their products via 250,000 common service centres spread across rural India, with the government facilitating the move in view of an ever-increasing demand for such items in villages.  Common service centres (CSCs) are points in villages where the government provides a host of services related to ration card, birth certificate, railway ticket booking and money transfer, etc. These centres also train people in using digital services. “With the demand for FMCG products in villages increasing, ...

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