What is quick commerce?

The supply chain disruption due to Covid-19 pandemic led to the emergence of a q-commerce-- a unique business model where the delivery of goods and services is done within 10-30 minutes of ordering.

 

Called interchangeably with ‘on-demand delivery’, it tends to focus on the micro to smaller quantities of goods ranging from groceries, stationeries to over-the-counter medicines. The sellers have now shifted their focus from traditional warehouses located on the outskirts to micro-warehouses located near the point of delivery. The ventures aim at restricting stocks to a focussed set of under 2,000 high-demand items.

 

Quick commerce does not seek to emulate a